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When tobacco marketing was virtually eliminated in Great Britain in February 2003, the country's mainstream media eulogized a sector that had produced some of the most iconic work in Great Britain advertising of the past 30 years. In the U.S. the category has never inspired the kind of breakthrough creative seen in the Great Britain. Other than the Marlboro Man campaign for Philip Morris Cos. Inc., created by advertising agency Leo Burnett Co. in 1955, few campaigns have carved out a lasting impression. And few are likely ever to achieve that as the increasingly stigmatized industry fades from view in the mass media, slipping into a price-driven world of promotions. Apart from government restrictions, which began in 1969 when cigarette advertisements were banned from television and continued through 1999 when billboards became off-limits, there are new forces at play. In the wake of the 206 billion dollar Master Settlement with the states attorneys general in 1998, the tobacco giants passed along the cost of their legal liabilities in the form of higher prices. INSET: THE RISE & FALL OF TOBACCO ADVERTISING.

The article discusses cigarette company advertising and the complexity of advertising cigarettes in the U.S. Details about Brown & Williamson Tobacco Corp's advertising campaign and the challenges they have faced from the U.S. legal system are included. Comments from Bob Elmer, former cigarette marketing manager for Salem and Camel companies, regarding cigarette advertising rules are also included.

Focuses on cigarette advertising in the United States. Philip Morris' slowdown in its advertising campaign; Reduction in advertising spending by tobacco companies; Leading cigarette brands in the United States; Effectiveness of continuity programs as brand-building devices.

Focuses on the efforts of Houston Effler and Asher/Gould agencies which create paid-for campaigns to extinguish cigarette uses. Anti-smoking advertising in United States; Anti-smoking advertising account of Houston Effler Herstek Favat; Comments from Doctor Greg Connolly, director of the Massachusetts Department of Public Health Tobacco Control Program.

Presents issues related to advertising as of September 16, 2002. Information on the support provided by Fox Sports for football and baseball campaigns; Details on the global print campaign of chip maker Advanced Micro Devices focused on business users; Changes in the packaging of cigarettes in commemoration of the 20th anniversary of Santa Fe Natural Tobacco.

Reports on developments related to advertising agencies in the United States as of March 20, 2000. Includes the selection of Doe-Anderson Advertising and Public Relations by R.J. Reynolds Tobacco as lead agency for Winston cigarettes; Zimmerman & Partners Advertising to acquire The Ad Team and Ad Productions; Susan Ellis' appointment to Omnicom Group's Diversified Agency Services division.

The article focuses on the truth in advertising for cigarettes, launched by the Enlightened Tobacco Company on the truth of death.

Presents a compendium of news items concerning the advertising industry in the United States. Includes findings of a Census Bureau report on population mobility; Highlights of ad advertisement for Punch cigars; Competitive point of the advertisement for Volvo Action Service.

The article looks back on the success of cigarette company Camel's 1941 billboard in Times Square, New York City which is deemed as one of the most popular outdoor advertisement in history.

Reports on the move of R.J. Reynolds Tobacco Co. to notify Doe-Anderson Advertising & Public Relations Inc. that the shop is losing its lead agency status on its Winston account. Value of the account; Aim of using multiple agencies for its campaigns; Agencies that have been assigned tasks on the Winston account.

Features the exhibit 'Up in Smoke: A Politically Incorrect Look at Cigarette Advertising Through the 20th Century' on display at the One Club Gallery in New York City. Pros and cons of smoking as shown in the exhibition.

Comments on the ads created by Leo Burnett for Philip Morris' Virginia Slims cigarettes. Description of the ads; Tag line; Featured models and poetic lines.

Reports that Leo Burnett is testing work in Atlanta, Georgia and Pittsburgh, Pennsylvania for Marlboro Milds, a product from Philip Morris (PM) Cos. Description of Leo Burnett's image campaign for PM; Milds as Marlboro's first extension since PM launched Ultra Lights nationally in 1998; Print advertisements running in newspapers, magazines and alternative publications.

The article presents a comparison of two magazine advertisements, one published in 1954 for Marlboro brand cigarettes, the other in 2013 for Blu brand electronic cigarettes. The use of male models in each advertisement to present images associated with traditional ideas of masculinity and of an image of rebellion is examined.

Focuses on Zoom Media's sale of advertising space for cigarettes in bar bathrooms in the United States. Expansion of the company's operations from Canada to the US; Popularity of the medium in Canada.

Reports on R.J. Reynolds Tobacco Co.'s advertising campaign for its Camel brand of cigarettes in the United States. Themes of the print advertisements created by Mezzina/Brown Inc.; Comparison with previous Camel advertisements; Share of the brand in the market.

Reports about Mr. Onaclov, the spokesperson for The Volcano, a cigar lighter from Volcanic Trading Co. Some excerpts from the first print work, created by Martin Creative LA in Los Angeles, California, to introduce Mr. Onaclov; Representation of Mr. Onaclov.

Reports on the United States tobacco industry's proposed $368.5 billion settlement which bars tobacco marketers from promoting their brands online in the country. Agreement's failure to define online brand advertising as opposed to editorial content; Vagueness of limitations on promotional electronic mail; Marketing restrictions outlined by the settlement.

Reports on the US Federal Communications Commission's (FCC) complaint over R.J. Reynolds Tobacco Co.'s advertisement for the Camel brand of cigarettes. Alleged violations of the advertisement; Concerns on the FTC complaints' effect on commercial speech.

Cites a poll conducted by `Adweek' for Alden & Associates on the subject of banning cigarette advertisements. Percentage of respondents who support far more drastic restrictions; Percentage of smokers who oppose the proposed banning of cigarette ads.

The article presents a comparison of two magazine advertisements, one for Tareyton brand cigarettes published in 1955, the other published in 2012 for the electronic cigarette brand Fin. It is noted that the latter advertisement features an image of a diner and is intended to suggest a past era when smoking in public places was both legal and more socially accepted.

The article looks into the history of advertisements in U.S. television shows. Bulova paid nine dollars in 1941 to put an advertisement on New York's WNBT show and is the first paid advertisement. The Space Command remote control was introduced by the Zenith company in 1956. Virginia Slims showed a 30-second advertisement on The Tonight Show on January 1, 1971 which was the last televised cigarette advertisement. NBC and General Electric collaborated to produce the show "30 Rock" starring Alec Baldwin.

Announces the release of Camel Turkish Gold cigarette from RJ Reynolds company. Information on the cigarette; Competition with Philip Morris' Marlboro; Advertising initiative of the company.

Deal with the review of advertising campaign account of R.J. Reynolds Tobacco company for its Winston Cigarettes. Details on the advertising campaign budget of the company; Information on some advertising agencies vying for the account; Brief background on the campaign for the cigarette.

Discusses the brand position program for the Doral cigarette manufactured by R.J. Reynolds Tobacco Co. Role of pricing in and steps taken to develop brand loyalty; Mechanics of `The Big American Adventure' contest; Publication of `The Doral & Co.' newsletter.

Reports that cigarette maker R.J. Reynolds Tobacco Company has launched an addictive-free Winston cigarette in the United States. Details on the marketing campaign for the cigarette; Where it was tested; Comments from vice-president of R.J.R, Ned Leary.

Reports that R.J. Reynolds has launched a sub-branded line of cigarettes. Use of folksy image; Description of print advertisements; Niche marketing; Packaging of the product line.

Reports on Doral's cigarettes promotional advertisements from R.J. Reynolds. Building of a strong brand image through the `Discover America' and `Taste of America' sweepstakes; Rival brands of Doral.

Reports on the advertising campaign of R.J. Reynolds' Camel cigarettes which takes on rival Philip Morris' Marlboro. Campaign theme; Competitive smokers as target; Market share of Camel and Marlboro as of June 1994; Greater amount spent by Marlboro on advertising; Importance of a cigarette's quality and taste; Reynolds' history of taking on Marlboro.

Reports on Philip Morris' promotional campaign for Marlboro Medium which features a variation of the cowboy theme and a different tagline. Increase in advertising campaign for Marlboro Medium in the fourth quarter of 1993 and into 1994; Marlboro Medium's market share; Other Philip Morris' products and campaigns.

Reports that a federal court in Chicago, Illinois has ruled in favor of a group of local outdoor advertisers saying that a 1997 Chicago ordinance was pre-empted by the Federal Cigarette Labeling and Advertising Act. Implications for outdoor advertising companies; Plans of Father Michael Pfleger to launch a guerrilla warfare.

Focuses on the advertisements of Philip Morris that lack the theme of health. Peer-pressure aspects as center of ads; Tagline; Description.

Presents information on the advertising of cigarettes at the state and federal levels in the United States. Information on tobacco company, R.J. Reynolds (RJR); Details on the search for an order that will bar RJR from using Joe Camel to advertise to children; Information on what the Federal Trade Commission (FTC) has to prove about Joe Camel advertising.

A caption is presented to a 1955 photograph of unnamed advertising employees discussing advertising for Philip Morris brand cigarettes.

A caption is presented to a 1974 photograph of outdoor advertising for Winston brand cigarettes in New York City.

The article presents a comparison of two magazine advertisements for Newport brand cigarettes, one published in 1962, the other in 2011. A similarity between the two advertisements is considered in which neither portrays the act of cigarette smoking, but instead presents a photograph of young adult couples displaying happiness.

The article features Bill Cosby, the 2011 recipient of the Hall of Fame's President's Award. Cosby says he first came out of commercials in the 1960's promoting White Owl cigar and the advertising industry has improved his career. He says that the best commercial ever made was the Coca-Cola commercial which featured a little American boy and the Mean Joe Green jersey. Cosby receives his award as a symbol of the first African American male spokesperson ever accepted.

The article reports that Lucky Strike cigarettes has landed a 360,000 dollars worth of unpaid exposure from the television series "Mad Men."

The article reports on a public opinion poll conducted by the Web site health.com on attitudes towards smoking. The poll found significant numbers of respondents supported more stringent antismoking laws including banning cigarette advertising on billboards and making smokers pay more for health insurance. Almost 30 percent supported drastic increases for cigarette taxes.

The article discusses how cigarette brand Camel has redesigned its packaging for the first time in a 90 year period. The package redesign comes as the cigarette industry is under increasing scrutiny, and slumping sales. The move by R.J. Reynolds, the maker of Camel cigarettes, is considered a bold one in a category where such mainstay cigarette brands have changed little since their debuts. Camel is also testing more premium brand flavors.

The article discusses a R.J. Reynolds' marketing campaign for their Camel No. 9 cigarettes, which are being marketed towards female smokers. The product is being launched with a campaign that promotes the cigarettes as being "light and luscious." Camel cigarettes have traditionally marketed towards men, but the new marketing strategy is designed to increase the appeal of Reynolds' cigarettes to women.

Presents views on advertising for cigarette and tobacco which targets former smokers in the U.S. Features of television advertisements launched by cigarette companies; Falsity in the benefits of giving up smoking which are promoted by antitobacco people; Need for the American Legacy Foundation to redesigned its antitobacco advertising campaign.

This article presents letters. When an agency makes a large part of its living selling cigarettes to kids, one is not going to like advertising personnel Alex Bogusky very much. Certainly it would seem morally incongruous for an agency that has been showered with acclaim and awards for demonizing tobacco executives and marketers to pimp for companies that contribute to obesity and alcoholism. Adweek welcomes letters. Send them to: Letters to the Editor, Adweek, 770 Broadway, New York, New York 10003. e-mail Tim Nudd at tnudd adweek.com. or fax (646) 654-5365.

Interviews Kevin McDonagh, brand director at the Brown & Williamson company, regarding the prospects for the company's potentially reduced exposure products (PREP). Outcomes of the company's reduced toxin cigarette testing in Indianapolis, Indiana in 2002; Concept of the advertising campaign to be launched by the company for its Advance cigarette; Prospects for the company's PREP cigarette category.

Reports on a marketing strategy launched by Philip Morris USA limiting the price gap between its premium and discount brands of cigarettes. Reason behind the move; Market share for discount cigarettes in 2003; Impact of television advertisements for cigarette manufacturers on cigarette consumption.

Things were going well for the 120 advertiser and agency representatives at a government affairs conference here last Wednesday — until Vermont attorney general William Sorrell took the stage. Sorrell warned that a group of attorneys general from around the country is investigating product placement of cigarettes in movies, the marketing of "lower-risk" tobacco products and whether prescription-drug advertising increases drug costs. It was not what this group — members from the American Advertising Federation, the American Association of Advertising Agencies Inc., and the Association of National Advertisers — wanted to hear, particularly after they had just been praised by a federal trade commissioner for their efforts to self-police bad advertisements.

This article explores what to do when the job of an advertising agency conflicts with ethics. With a mandate to put the best face on everything from cigarettes to shoe polish, advertising has never had a reputation as the most ethical of industries. And recent scandals, charges that Ogilvy & Mather Ltd. executives overbilled their Office of National Drug Control Policy client and the involvement of Grey in a bid-rigging and kickback scheme with The Color Wheel, have not done much to improve that image. But most agency execs say, even off the record, that they rarely face ethical quandaries. These days, however, while some still complain about "distasteful" dealings with clients, ethics and morals mostly come into play when working on a questionable product or when unduly large gifts are offered. One 22-year ad-industry staffer says his professional ethics have never been challenged, but his personal morals have.

Reports that Brown & Williamson Tobacco will try to reverse the decline of Kool cigarettes with another packaging and another attitude. Features of the product packaging; Advertising slogans for the debut; Decline in Kool's premium market share in 2001.

Reports on the launching of Camel Turkish Jade cigarettes from R.J. Reynolds. Blends of the cigarettes; Efforts to promote the product; Tagline of the advertising campaign for Camel Turkish Jade.

Focuses on the print advertising campaign created by McCaffery Ratner Gottlieb & Lane to promote the Macanudo cigar of General Cigar Co. in the United States (U.S.). Features of the campaign; Reason behind the decision of McCaffery Ratner to position the Macanudo cigar as a U.S. icon; Estimated cost of the campaign.