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191 results on '"Emerson, Jim"'

1. Meet the Broker: Heather Maylander

Author

Emerson, Jim

Subjects
Advertising agencies -- Officials and employees, Fund raising -- Analysis, Company business management, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Heather Maylander, managing director at Lake Group Media Inc. Maylander has brokered lists and insert media for a diverse range of commercial and nonprofit [...]

Published
2009

2. Wisteria Taps Belardi Ostroy for List Brokerage

Author

Emerson, Jim

Subjects
Wisteria Ventures Corp. -- Officials and employees, Home furnishings industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Belardi Ostroy has been appointed to serve exclusive list broker for the Wisteria home decor and garden accessories catalog. Belardi Ostroy will assist with plans to increase [...]

Published
2009

3. DMA Says Direct Marketing Job Growth Outpaces Job Losses

Author

Emerson, Jim

Subjects
Direct marketing -- Economic aspects -- Forecasts and trends, Market trend/market analysis, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Certainly direct marketing is being hurt by the recession, but not all the economic indicators are bad. Yes, some companies are still hiring and spending on Internet [...]

Published
2009

4. Market Leader Becomes Authorized Keyword Reseller for Google

Author

Emerson, Jim

Subjects
Google L.L.C. -- Contracts -- Licensing, certification and accreditation, Information services industry -- Contracts -- Licensing, certification and accreditation, Information services -- Contracts -- Licensing, certification and accreditation, Marketing industry -- Contracts -- Licensing, certification and accreditation, Contract agreement, Information services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and [...]

Published
2009

5. Meet the Broker: Mike Manning, Manning Media International

Author

Emerson, Jim

Subjects
Database industry -- Officials and employees, Database industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Mike Manning, president of Manning Media International (MMI), McKinney, TX. Manning's notion of geographic list selection is greater than state/SCF/ZIP. It's no wonder because [...]

Published
2009

6. Online Sales Growing in Few Categories, Says Coremetrics

Author

Emerson, Jim

Subjects
Online shopping -- Statistics -- Growth, Online shopping, Company growth, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Most Internet shoppers were literally doing more browsing than buying online in January, but those who actually placed orders went on a bit of a shopping spree, [...]

Published
2009

7. Number of New Movers Declines by 4 Million: Epsilon

Author

Emerson, Jim

Subjects
Households -- Location, Consumer behavior, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Number of New Movers Declines by 4 Million: Epsilon Its latest research findings indicate that approximately 14 million households relocated during 2008, down from roughly 18 million [...]

Published
2009

8. Epsilon: New Movers Decline by 4 Million

Author

Emerson, Jim

Subjects
Households -- Location, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Fewer new movers are available for targeting goods and services. The number of new movers declined 20% in November 2008, compared to the same month in 2007, [...]

Published
2009

9. Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc

Author

Emerson, Jim

Subjects
List brokers -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Michael San Inocencio, senior list broker at Information Refinery Inc., Mahwah, NJ. San Inocencio is a list professional who perceives the glass as half [...]

Published
2009

10. Meet the Broker: Betsy Resnick, Lighthouse List Co

Author

Emerson, Jim

Subjects
Mortgage banks -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Betsy Resnick, national account manager for the InfoMortgage division at Lighthouse List Co., Pompano Beach, FL. Resnick's area of expertise is the residential mortgage [...]

Published
2009

11. Inflection Point Media Launches B-to-B Internet Ad Network

Author

Emerson, Jim

Subjects
Internet/Web advertising -- Service introduction -- User statistics, Advertising agencies -- Service introduction -- User statistics, Web sites -- User statistics, Company Web site/Web page, Internet/Web advertising, Company service introduction, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches [...]

Published
2009

12. Meet the Broker: Debbie McLain, RMI Direct Marketing

Author

Emerson, Jim

Subjects
Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Debbie McLain, senior vice president and director of nonprofit brokerage at RMI Direct Marketing Inc. in Danbury, CT. McLain has been working with fundraisers [...]

Published
2009

13. Meet the Broker: Susan Darling

Author

Emerson, Jim

Subjects
Millard Group Inc. -- Officials and employees, Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Susan Darling, senior vice president of the list brokerage division at Millard Group Inc. Darling joined Mokrynski & Associates in 1984, which Millard acquired [...]

Published
2009

14. Glimpses at the Future of Direct Marketing

Author

Emerson, Jim

Subjects
Direct marketing -- Services -- Forecasts and trends, Marketing industry -- Forecasts and trends -- Services, Company business management, Market trend/market analysis, Advertising, marketing and public relations, Direct Marketing Association -- Management -- Services
Abstract

Byline: Jim Emerson Never mind that these are challenging economic times or to put it more bluntly that the economy stinks right now. A new direct marketing is emerging, but [...]

Published
2009

15. M&A Activity Slows for Advertising and Marketing

Author

Emerson, Jim

Subjects
Direct marketing -- Mergers, acquisitions and divestments -- Economic aspects, Marketing industry -- Mergers, acquisitions and divestments, Acquisitions and mergers -- Economic aspects, Company acquisition/merger, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Merger and acquisition declined sharply in the fourth quarter in the advertising, marketing and digital media sectors, according to a report released by the investment banking firm [...]

Published
2009

16. Meet the Broker: Wayne Roimisher, List Strategies Inc

Author

Emerson, Jim

Subjects
Mail-order industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Wayne Roimisher, senior account executive at List Strategies Inc., New York. Roimisher has a business-to-business focus, specializing in the healthcare and publishing markets. He [...]

Published
2009

17. Parent Co. Files Chapter 11 Bankruptcy for E-commerce Businesses

Author

Emerson, Jim

Subjects
Company organization, Company restructuring/company reorganization, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson The Parent Co. filed for Chapter 11 bankruptcy protection right after Christmas for itself and several e-commerce subsidiaries at the U.S. Bankruptcy Court in Wilmington, DE. Formerly [...]

Published
2008

18. A New Year, Another Year for Internet Media Buzz

Author

Emerson, Jim

Subjects
JWT London -- Technology application -- Service introduction -- Planning, Internet/Web search services -- Service introduction -- User statistics -- Usage -- Planning, Business services -- Planning -- User statistics -- Usage, Advertising agencies -- Technology application -- Usage -- Service introduction -- User statistics -- Planning, Internet -- Usage -- Technology application, Text search and retrieval software, Company business planning, Internet search software, Technology application, Internet, Internet/Web search service, Company service introduction, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson JWT and ad tech companies kept making buzz about emerging Internet media technology through the last hours of 2008. The agency cited online video ads, widgets and [...]

Published
2008

19. Vin Gupta Tells Santa He Wants All of InfoGroup or Nothing

Author

Emerson, Jim

Subjects
infoUSA Inc. -- Officials and employees -- Mergers, acquisitions and divestments -- Investments, Database industry -- Officials and employees -- Mergers, acquisitions and divestments -- Investments, Database industry, Company acquisition/merger, Company investment, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Vin Gupta, former chairman of the board and CEO of InfoGroup, wants to either buy the company outright or else sell his 40% stake in connection with [...]

Published
2008

20. Patrick Kagan Starts List Management Firm

Author

Emerson, Jim

Subjects
Marketing industry -- Organization formation -- Investments, Company investment, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Patrick Kagan has founded PK List Marketing Inc., a list management services company, based in Mount Prospect, IL. Kagan plans to focus primarily on consumer data. PK [...]

Published
2008

21. Meet the Broker: Jim Hall, All That Marketing

Author

Emerson, Jim

Subjects
Telemarketing -- Evaluation, Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Jim Hall, vice president of Oklahoma City-based All That Marketing. He specializes in the outdoors market and telemarketing lists. 'It's kind of weird how [...]

Published
2008

22. ZoomInfo Offers List Data Licenses

Author

Emerson, Jim

Subjects
Information services industry -- Subsidiaries, divisions and units, Information services -- Subsidiaries, divisions and units, Information services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It's offering e-mail addresses and other data for targeting more than 45 million consumers and 5 [...]

Published
2008

23. Meet the Broker: Jeremy Johnson of Specialists Marketing Services Inc

Author

Emerson, Jim

Subjects
Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. Johnson sees new growth opportunities arising from Internet media-hardly surprising for a perky [...]

Published
2008

24. Meet the Broker: Donna Peterson

Author

Emerson, Jim

Subjects
Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Donna Peterson, executive vice president of World Innovators Inc., Roxbury, CT. Peterson joined her mother's company in 1989, after working in the real estate [...]

Published
2008

25. WPP Acquisition of SRDS Leaves List Executives Underwhelmed

Author

Emerson, Jim

Subjects
WPP PLC -- Mergers, acquisitions and divestments, Standard Rate and Data Service Inc. -- Mergers, acquisitions and divestments, Mass media industry -- Mergers, acquisitions and divestments, Advertising agencies -- Mergers, acquisitions and divestments, Company acquisition/merger, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and [...]

Published
2008

26. Meet the Broker: Linda Callahan, Leon Henry Inc

Author

Emerson, Jim

Subjects
Leon Henry Inc. -- Officials and employees, Economic conditions -- Analysis, Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Linda Callahan, senior vice president at Leon Henry Inc. Callahan latched on to what she thought would be a temporary job 32 years ago. [...]

Published
2008

27. Mobile Advertising Discovers America

Author

Emerson, Jim

Subjects
Internet/Web advertising -- Surveys -- Usage -- Forecasts and trends, Consumers -- Surveys -- Forecasts and trends, Internet/Web advertising, Market trend/market analysis, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union [...]

Published
2008

28. Meet the Broker: Melinda Diaz of Direct Media Inc

Author

Emerson, Jim

Subjects
Direct Media Inc. -- Officials and employees, Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Melinda Diaz, vice president of international list brokerage at Direct Media Inc. Diaz specializes in finding lists to promote U.S. publications overseas. Her list [...]

Published
2008

29. Canada Post Offers E-commerce Services

Author

Emerson, Jim

Subjects
Canada Post Corp. -- Service introduction, Electronic commerce -- Service introduction, Postal service -- Service introduction, Electronic commerce, Company service introduction, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Canada Post has begun offering social networking marketing services for direct marketers who want to establish e-commerce stores at Secondlife.com, as well as list-related services. It has [...]

Published
2008

30. Singer Direct Launches Network for Transactional E-mail

Author

Emerson, Jim

Subjects
Marketing industry -- Service introduction, Online social networks -- Service introduction, Company service introduction, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Singer Direct has launched a new online media network that uses demographics and consumer purchase behavior data for targeting offers to consumers. The network uses list data [...]

Published
2008

31. Meet the Broker: Bridgette Timmins

Author

Emerson, Jim

Subjects
Financial services industry -- Officials and employees -- Evaluation, Business brokerage -- Evaluation, Financial services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Bridgette Timmins, an account executive at List Strategies Inc. in New York City. Timmins was thrust from being an assistant account executive to a [...]

Published
2008

32. Introducing Joy Norman of A. Caldwell List Co

Author

Emerson, Jim

Subjects
List brokers -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Joy Norman, vice president of business development at A. Caldwell List Co. in Norcross, GA. Her career illustrates how the role of list brokers [...]

Published
2008

33. Meet the Broker: Amanda Fenchel

Author

Emerson, Jim

Subjects
Merkle Inc. -- Officials and employees, Database industry -- Officials and employees, Database industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Amanda Fenchel, senior content strategist at Merkle Inc. Fenchel is responsible for the agency's list recommendations. She started working with lists when she joined [...]

Published
2008

34. Meet the Broker: Gus Zucco

Author

Emerson, Jim

Subjects
Internet marketing -- Evaluation, Database industry -- Officials and employees, Database industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Gus Zucco, vice president of brokerage at Dunn Data Co. Zucco is on the rebound after having been sidelined sporadically due to family medical [...]

Published
2008

35. NAI Supports Opt-In for ISP-based Behavioral Data

Author

Emerson, Jim

Subjects
Internet/Web advertising -- Laws, regulations and rules, Information services industry -- Laws, regulations and rules, Nonprofit organizations -- Laws, regulations and rules, Information services -- Laws, regulations and rules, Government regulation, Internet/Web advertising, Information services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson The Network Advertising Initiative (NAI) last week proposed an opt-in standard for data collected online through 'deep-packet inspection' and used in ISP-based behavioral advertising. The group includes [...]

Published
2008

36. Meet the Broker: Elisa Klatt

Author

Emerson, Jim

Subjects
Financial services industry -- Officials and employees, Brokers -- Management -- Interviews, Company business management, Financial services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt's a circulation marketing specialist and a statistical modeling enthusiast. 'What I do is [...]

Published
2008

37. Chinese Internet Advertising Firm Prepares for IPO

Author

Emerson, Jim

Subjects
Computer services industry -- Securities, Company securities, Computer services industry, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Allyes Online Holding Ltd, a Chinese Internet advertising services firm, has submitted a proposal to the U.S. Securities and Exchange Commission for an initial public offering to [...]

Published
2008

38. Meet the Broker: Kate Hauspurg

Author

Emerson, Jim

Subjects
Millard Group Inc. -- Officials and employees -- Management, Marketing industry -- Officials and employees, Brokers -- Management -- Interviews, Company business management, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Kate Hauspurg, an account executive with Catamount Group, a direct response marketing agency in Bethel, CT. Hauspurg feels privileged for the chance to return [...]

Published
2008

39. Meet the Broker: Jim Walters

Author

Emerson, Jim

Subjects
Mail receiving and forwarding services -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Jim Walters, senior account executive at Advanced Marketing Direct, a printing and list services firm in Buffalo, NY. Walters makes list recommendations for student [...]

Published
2008

40. PennySaverUSA.com Boosts Online Ad Targeting Ability

Author

Emerson, Jim

Subjects
Advertising agencies -- Contracts -- Usage -- Technology application, Computer services industry -- Contracts -- Technology application, Applications software -- Usage -- Technology application, Contract agreement, Computer services industry, Technology application, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson These interactive 'widgets' enable consumers to browse and organize online classified ads by product category, which in turn generates data for serving more ads based on specific [...]

Published
2008

41. Meet the Broker: Michael Kertelits

Author

Emerson, Jim

Subjects
Nonprofit organizations -- Evaluation, Marketing industry -- Officials and employees, Brokers -- Management -- Interviews, Company business management, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Michael Kertelits, an account executive at RMI Direct Marketing Inc. Kertelits recommends lists for advocacy, health and humanitarian organizations. Kertelits worked in marketing research [...]

Published
2008

42. Meet the Broker: Ruben Leon

Author

Emerson, Jim

Subjects
Consulting services -- Officials and employees, Brokers -- Management -- Interviews, Company business management, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Ruben Leon, president of Spectrum Data in Carlsbad, CA. Leon batches list orders together for maximum leverage in price negotiations. He finds clients through [...]

Published
2008

43. Meet the Broker: Donna Vogler

Author

Emerson, Jim

Subjects
List brokers -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer [...]

Published
2008

44. Meet the Broker: Liz Crowfoot

Author

Emerson, Jim

Subjects
Computer software industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences. 'But I'm [...]

Published
2008

45. Meet the Broker: Gary Phillips

Author

Emerson, Jim

Subjects
Mail receiving and forwarding services -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Gary Phillips, president of Power Prospecting LLC in Eden Prairie, MN. Phillips loves technology and trivia-as well as list brokerage, of course. Phillips never [...]

Published
2008

46. Luxury Lists: How to Find the High-End Buyers

Author

Emerson, Jim

Subjects
Customer relationship management -- Methods, Customer relationship management, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Want to reach wealthy consumers? Don't base your list selection on income. For one thing, self-reported earnings can't be relied on-people often exaggerate. 'For that reason, we [...]

Published
2008

47. Canadian Do Not Call Registry Starts in September

Author

Emerson, Jim

Subjects
Administrative agencies -- Service introduction, Telephone services -- Service introduction, Company service introduction, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson The Canadian Radio-Television and Telecommunications Commission will launch a nationwide do not call list in Canada on Sept. 30, which will be mandatory to use for purging [...]

Published
2008

48. Tina MacNicholl Buys Back Catamount Group

Author

Emerson, Jim

Subjects
Catamount Corp. -- Mergers, acquisitions and divestments -- Investments, Marketing industry -- Mergers, acquisitions and divestments, Company acquisition/merger, Company investment, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson MacNicholl independently founded Catamount in July 1998. Bethel, CT-based Catamount has nearly 100 list properties under management, including numerous files for Reader's Digest. Think Partnership acquired Catamount [...]

Published
2008

49. Infocore Finds Partner for International Lists

Author

Emerson, Jim

Subjects
Infocore Inc. -- Alliances and partnerships, Consulting services -- Alliances and partnerships, Marketing industry -- Alliances and partnerships, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Infocore Inc. has formed a partnership with South Stop Marketing Specialists, a data company based in the Philippines. The arrangement gives Infocore access to a database with [...]

Published
2008

50. Meet the Broker: Joanna Dymond

Author

Emerson, Jim

Subjects
Marketing industry -- Officials and employees, Advertising, marketing and public relations
Abstract

Byline: Jim Emerson Today we meet Joanna Dymond, vice president of sales and brokerage at Rich List Co. Dymond works with clients selling financial services, real estate and various kinds [...]

Published
2008

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