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Advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising language is a special applying language when it compares with others like literary and technological languages. It has become an indispensable part of daily life because of its particular characteristics. It makes a brief introduction into the definition, function of advertising at first in this paper. Then, it mainly summarizes and analyzes the linguistics characteristics of cosmetic advertisements at lexical, rhetorical levels and sentence structure. Through the analysis of cosmetic advertisements, the linguistic features of advertisements are summarized. It is important for people to understand the beauty of language in advertisements.

Vocabulary is one of the three elements of language, the building material and the basic of language. To communicate with others fluently, the first premise is that we must have a certain amount of vocabularies. Facing so many words to learn, it’s necessary to investigate the vocabulary leaning strategies. The paper mainly studies the strategies of English vocabulary learning. Firstly it introduces the importance of vocabulary learning. Secondly, it explains the significance and purpose of the study, and does the survey to the current problems of students’ vocabulary learning. Thirdly, it gives the definition and classification about the vocabulary learning strategies. Then, in the paper some factors which affect the strategies of vocabulary learning are listed. Finally, it points out the specific strategies of vocabulary learning and gets some opinion about it. It is hoped that this paper can offer some help for students’ English vocabulary learning, and expand students’ vocabulary. Also, it can improve students’ interest in vocabulary learning and make vocabulary learning easy.

Movie titles are films’ eyes, having double effect of art appreciation and commercial advertisement, and directly playing the role of guidance and promotion. Good film names could convey the films' content as well as arouse audience's interest to get great box. With the continuous development of international cultural exchanges, film begins to get the attention of every nation increasingly as an important media in cultural exchange. With the opening of the Chinese market, we have more and more English movies. The Chinese audiences need to understand the movie titles before they enjoy the movies. But due to different cultural traditions, contexts, customs and thinking modes between the western and eastern world, the choices of their film names embodies distinctive cultural features. Movie titles convey the story to the audience to attract them. This requires the translation of movie titles to be accurate and embody the commercial values. This paper analyzes the translation strategies of English movie titles and explores a new strategy according to previous research results and research methods. This paper introduces the definition of translation strategies and some features of English movie titles and functions. Then it describes the principles of English movie titles translation and points out the translation strategies of English film titles. It is hoped that the context can help people to realize the necessity of proper translation of English movie titles, and accordingly promote the development of films in international market.