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Your search keyword '"Jose Benitez"' showing total 3 results
Start Over Author "Jose Benitez" Publisher academy of management
3 results on '"Jose Benitez"'

1. Social Media Capability and New Product Development Performance: An Empirical Investigation

Author

Jessica Braojos, Francisco Javier Llorens-Montes, Jose Benitez, and Paul A. Pavlou

Subjects
Matching (statistics), Process management, business.industry, Computer science, New product development, ComputerApplications_COMPUTERSINOTHERSYSTEMS, Social media, General Medicine, business
Abstract

Failures in new product development (NPD) can be attributed to failures in matching products to customers’ needs. Social media users can interact with the firm giving feedback that can help to crea...

Published
2018

2. Do Social Responsibility and Social Media Dance together in Building Employer Reputation? Yes

Author

Laura Ruiz, Jose Benitez, Francisco Javier Llorens-Montes, and Ana Castillo

Subjects
Dance, business.industry, media_common.quotation_subject, General Medicine, Public relations, mental disorders, Corporate social responsibility, Positive relationship, Social media, Business, Social responsibility, Social psychology, Reputation, media_common
Abstract

This study theorizes that firms engaging in socially responsible activities are more likely to be perceived as a more attractive employer, and that this positive relationship may be amplified if fi...

Published
2017

3. Impact of Information Technology on Opportunity Exploration and Exploitation Firm's Capabilities

Author

Jessica Braojos, Jose Benitez, and Javier Llorens

Subjects
Commerce, Exploit, business.industry, Information technology management, Information technology, General Medicine, business, Industrial organization, Term (time)
Abstract

Firms need to explore and exploit business opportunities to survive in the long term. Thus, a cutting-edge research problem is to understand how and why some firms are better than others in explori...

Published
2016

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