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The main purpose of this present study is to elucidate the potential factors that have sustained the small and medium enterprises in the tourism sector in a developing nation like Ghana. Having considering the developmental contributions from the SMEs in the tourism sector to the nation, is it extremely important to dissect this course. The sustainability of SMEs in the tourism sector has always become an issue of discussion. It is of this course that the researchers took the step. A questionnaire of 102 responses was therefore received from the employees of the selected SMEs in the central of the country out of the 120 administered. A quantitative approach method was therefore deployed for the study. The selec-tion of the respondents for the data collection was by non-probability sampling technique specifically convenience sampling. A PLS-SEM software version ADANCO 2.0 version to use in data analysis. Consequently, the present study is beneficial to both industry players or policymakers in the sector of tourism among SMEs and has a valuable contribution to the literature by adding more knowledge positively to the positive factors contributing to the sustainability of tourism in developing na-tions using Ghana. © the authors, 2021. All Rights Reserved.

Social media has been an instrumental tool that Small and Medium Enterprises(SMEs) can benefit from integrating it's into their marketing systems towards their growth and development. The study revealed that SMEs are in the right direction by adopting social media as a game-changer towards their growth and development. Small and medium enterprises would enjoy possible benefits like an increase in customer base, market value, a modern tool for communication, and an increase in profitability. The researchers adopted the quantitative approach towards this study objective. Questionnaires distributed were therefore answered by the managerial staff of service-based organizations in the insurance industry. Out of the 135 questionnaires distributed, 105 returned were dully filled correctly for the data analysis. The approach of PLS-SEM software was used in analyzing the data to established the meaningful results of the findings. The findings of the study are beneficial to practitioners to reflects on their marketing strategies and also contribute to the academic field. © 8th European Conference on Social Media, ECSM 2021.

The purpose of this study is to elucidate the practices that have accounted for the survival of hotels in a developing nation. The study is a qualitative inquiry; the researchers saw the need to adopts document analysis as a methodology to achieve the study objective. The usage of document analysis was to have access to a voluminous scientific paper published in the study area and to make a concrete revision out of that. The study centered on hotel industries in mid-sized to large enterprises. The database of Web of Science, Google Scholar, and Scopus was used to access the information needed through the keywords search to draw a meaningful conclusion. The researchers discussed the impacts of decision-making, technology adoption, and human resources by management on hotels. In all, thirty-Nine scientific papers were used out of the numerous papers downloaded which were all published in English. The study, therefore, has both theoretical contributions to literature and likewise to industry players or practitioners in the current era of the business environment in the field of hotel industries. A study limitation is also discussed in the study. © The Authors, (2021). All Rights Reserved.

The main purpose of this present study is to elucidate the potential factors that have sustained the small and medium enterprises in the tourism sector in a developing nation like Ghana. Having considering the developmental contributions from the SMEs in the tourism sector to the nation, is it extremely important to dissect this course. The sustainability of SMEs in the tourism sector has always become an issue of discussion. It is of this course that the researchers took the step. A questionnaire of 102 responses was therefore received from the employees of the selected SMEs in the central of the country out of the 120 administered. A quantitative approach method was therefore deployed for the study. The selec-tion of the respondents for the data collection was by non-probability sampling technique specifically convenience sampling. A PLS-SEM software version ADANCO 2.0 version to use in data analysis. Consequently, the present study is beneficial to both industry players or policymakers in the sector of tourism among SMEs and has a valuable contribution to the literature by adding more knowledge positively to the positive factors contributing to the sustainability of tourism in developing na-tions using Ghana. © the authors, 2021. All Rights Reserved.