Search

The visual language that appears in a city is called a linguistic landscape, and includes billboards, warning signs, road signs, etc. In recent decades, it has become a hot topic of research in related disciplines. In addition, with the development of globalization, speakers of different languages move around the world and congregate. Especially in a cosmopolitan city such as Shanghai, thousands of foreigners converge every year, for a short visit, for work, for long-term residence, for study, or to live. As a result, the use of local languages has become multilingual, which is also reflected in the linguistic landscapes. As part of urban landscapes, there are some regulations or policies at the government level for the setting of linguistic landscapes. Through field research of the multilingual landscapes in some areas of Shanghai, this study finds that, except for most official multilingual landscapes, there are large differences between the multilingual landscape settings and government policies in communities; existing analytical frameworks for multilingual landscapes are not fully applicable to those using Chinese characters or kanji, and Japanese has more language power in multilingual landscapes., 内田慶市教授古稀記念号

Language policy is one of the tools used by governments or organizations to manage the linguistic activities of human society. Linguistic landscapes are the visual language that appears in public spaces, such as billboards. Therefore, linguistic landscapes are also managed by language policy. In this paper, the relationship between language policy and linguistic landscapes is discussed. It was found that China's language policy has detailed regulations for the use of foreign languages that appear in public spaces. In Japan, the national language is not clearly defined at the legal level. In addition, the guidelines for the use of foreign languages in public spaces are only proposed by the Japan Tourism Agency. And, from the actual survey, although both China and Japan have relevant regulations or guidelines, there are many examples of the reality that the linguistic landscapes are not consistent with the language policy., 陶徳民教授古稀記念号

The visual language that appears in a city is called a linguistic landscape, and includes billboards, warning signs, road signs, etc. In recent decades, it has become a hot topic of research in related disciplines. In addition, with the development of globalization, speakers of different languages move around the world and congregate. Especially in a cosmopolitan city such as Shanghai, thousands of foreigners converge every year, for a short visit, for work, for long-term residence, for study, or to live. As a result, the use of local languages has become multilingual, which is also reflected in the linguistic landscapes. As part of urban landscapes, there are some regulations or policies at the government level for the setting of linguistic landscapes. Through field research of the multilingual landscapes in some areas of Shanghai, this study finds that, except for most official multilingual landscapes, there are large differences between the multilingual landscape settings and government policies in communities; existing analytical frameworks for multilingual landscapes are not fully applicable to those using Chinese characters or kanji, and Japanese has more language power in multilingual landscapes., 内田慶市教授古稀記念号