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For a hygiene paper such as tissue and towel, strength, softness, and absorbency are known as attributes that a user is looking for. It is proposed here that purchasing decisions are likely to be influenced by in-use experiences, which may be quite different from the physical properties measured with current standardized tests. There have been continuous efforts on developing physical test methods to replace subjective in-use tests because the benefits of the former are too significant to be overlooked. This paper considered some in-use test methods for paper towel products that can be carried out by panel members quickly in the course of sensory panel testing. In addition, laboratory tests were developed in an attempt to quantify such input. The sensory panel testing showed that (wet) strength and absorbency were the key contributions to the performance of paper towels. Softness did not show any significant contribution to it. Wet strength showed a high correlation with absorbency. The (wet) ball burst strength had the highest correlation with the in-use strength. Although both the tensile strength and the ball burst strength had a high correlation with preference, the ball burst tester is preferred because more reproducible and simpler to operate. [ABSTRACT FROM AUTHOR]