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Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around. In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behaviour by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.

Introduction to Modern Infrastructure Construction serves as a pivotal resource for construction management education, focusing primarily on heavy civil construction and the latest technological innovations in the field. This essential textbook is designed for both academic and professional use, thoroughly covering critical topics including earthwork, highway planning, design, asphalt production, paving, recycling technology, and transportation asset management. Additionally, it explores various aspects of infrastructure such as bridges, railways, airports, and pipelines, offering comprehensive insights beneficial to project management in these areas. Each chapter is supplemented with discussion questions or assignments to enhance educational value, and the text includes lab practice appendices to reinforce practical application.Authored by leading experts in the field George Wang, Jennifer Brandenburg, and Don Chen, Introduction to Modern Infrastructure Construction draws on their extensive experience in academic teaching, research, and practical application. Their expertise provides readers with a unique blend of theoretical knowledge and real-world perspective, making this book an indispensable guide for anyone aspiring to excel in the field of infrastructure construction.

Short Blurb This handbook covers the different aspects of the aquatic environment, microbiology, and microbial applications. It highlights the role of microorganisms as pollution indicators and as bio-control agents. The book covers the impact of pollution on microorganisms, biofilms, cyanobacterial blooms, and the metagenomics approach to isolate microbes. Standard Blurb This comprehensive handbook covers the different aspects of the aquatic environment, microbiology, and microbial applications. The world's aquatic environment is facing a serious threat due to inappropriate planning, implementation, and management. This book compiles effective strategies for managing the aquatic environment. It highlights the role of microorganisms as pollution indicators, in bioremediation, and as bio-control agents. The book also covers the impact of pollution on microorganisms, biofilms, cyanobacterial blooms, and the metagenomics approach to isolate microbes. This book is essential for students and researchers of microbiology, environmental sciences, and biotechnology Seasonal Blurb This comprehensive handbook covers the different aspects of the aquatic environment, microbiology, and microbial applications. The world's aquatic environment is facing a serious threat due to inappropriate planning, implementation, and management. This book compiles effective strategies for managing the aquatic environment. It highlights the role of microorganisms as pollution indicators, in bioremediation, and as bio-control agents. The book also covers the impact of pollution on microorganisms, biofilms, cyanobacterial blooms, and the metagenomics approach to isolate microbes. This book is essential for students and researchers of Microbiology, Environmental Sciences, and Biotechnology. 1 Includes key themes like environmental DNA application, metagenomes, extremophiles, microbial population genetics and statistical aspects of aquatic microbiology 2 Discusses the beneficial microbes of the aquatic environment 3 Covers applications of microbes in bioremediation, as pollution indicators and as algicidal agents 4 Reviews freshwater biogeochemical cycles and sediment microbiology 5 Explores microbial communities of biofloc and microbiomes in aquaponics

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.The pub is an English institution. Yet its history has been obscured by myth and nostalgia. In this unique book, Philip Howell takes the public house as an object, or rather as a series of objects: he takes the pub apart and examines its constituent elements, from pub signs to the bar staff to the calling of “time.” But Pub also explores the hidden features of the pub, such as corporate control, cultural acceptance and exclusion, and the role of the pub in communities.