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Gross ecosystem product (GEP) is the aggregate economic value of the final goods and services of the ecosystem produced within a given area, providing a potentially effective means of linking nature protection and restoration to development.In this study, we calculated the values and distribution of biodiversity, GEP and gross domestic product (GDP) in the 547 counties of Southwestern China, a biodiversity hotspot. We then divided the region into nine types of area based on spatial correlations between the three indicators.Areas with high biodiversity, GEP per km2 and GDP per capita were mainly found in and around the large cities of Kunming, Chengdu and Guiyang, reflecting a reasonably high degree of coupling coordination between ecosystems and the local economy.Contrary to our hypotheses, areas with high biodiversity do not necessarily have high GEP, and regions with high GDP do not inherently have low biodiversity. This suggests that synergies exist between biodiversity conservation and economic development, and that increasing the value of material and non‐material services in GEP could improve this alignment.Based on our findings, we argue that GEP can act as a bridge between biodiversity conservation and economic development. Understanding the interactions between biodiversity, GEP and GDP can inform the design of effective policies. In particular, we suggest that sustainable agricultural intensification and forestry along with ecotourism offer promising pathways for advancing nature‐positive development in this ecologically critical region. Read the free Plain Language Summary for this article on the Journal blog. Read the free Plain Language Summary for this article on the Journal blog. [ABSTRACT FROM AUTHOR]