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Misinformation campaigns target wind farms, but levels of agreement with this misinformation among the broader public are unclear. Across six nationally quota-based samples in the United States, United Kingdom, and Australia (total N = 6008), over a quarter of respondents agree with half or more of contrarian claims about wind farms. Agreement with diverse claims is highly correlated, suggesting an underlying belief system directed at wind farm rejection. Consistent with this, agreement is best predicted (positively) by a conspiracist worldview (i.e., the general tendency to believe in conspiracy theories; explained variance ΔR² = 0.11-0.20) and (negatively) by a pro-ecological worldview (ΔR² = 0.04-0.13). Exploratory analyses show that agreement with contrarian claims is associated with lower support for pro-wind policies and greater intentions to protest against wind farms. We conclude that wind farm contrarianism is a mainstream phenomenon, rooted in people's worldviews and that poses a challenge for communicators and institutions committed to accelerating the energy transition., (© 2024. The Author(s).)

Conspiracy beliefs (i.e. beliefs in specific conspiracy theories or the more general conspiracy mentality) are associated with a need for uniqueness and lower adherence to social norms. These findings suggest that conspiracy beliefs might be generally associated with less influence by majority opinions - absolutely and compared to minority opinions. In five experiments involving scenarios unrelated to conspiracy theories (overall N  = 1669), participants were informed about the majority/minority opinion on a given issue (e.g. the building of a tunnel), afterward indicating their evaluation or voting intentions regarding the issue. We then tested whether the influence of a majority/minority opinion on evaluation or voting intentions is moderated by conspiracy beliefs. Across studies, we find no significant moderation. A meta-analysis confirms no correlation between conspiracy beliefs and susceptibility to majority influence. Taken together, our studies provide no evidence for the assumption that those holding conspiracy beliefs reject majority opinions per se.