1. "Our Community Comes First": Investigating Recruitment Ads That Represent and Appeal to Black Women for Online, HIV-Related Research Studies.
- Author
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Sophus AI, Mitchell JW, Sales JM, and Braun K
- Subjects
- Humans, Female, Adult, Middle Aged, Young Adult, Internet, Focus Groups, Adolescent, Pre-Exposure Prophylaxis statistics & numerical data, Patient Selection, Black or African American statistics & numerical data, Black or African American psychology, HIV Infections prevention & control, HIV Infections ethnology, Advertising
- Abstract
Background: Black women are underrepresented in health-related research. Consulting Black women in the creation of recruitment materials may help increase their representation in research studies, but few of these recruitment materials have been evaluated. This manuscript reports on the impact of two ads (one featuring older women and one featuring younger women) created through multiple focus group sessions with Black women. The purpose of the ads were to recruit Black women to participate in an online research study about HIV prevention and pre-exposure prophylaxis, PrEP., Materials and Methods: Questions about the ads were embedded in the eligibility screener for inclusion in the online parent research study. Respondents were asked which ad they saw, what they liked about it, and what about the ad piqued their interest in the study., Results: In total, 301 Black women completed the eligibility screener for the online study and answered questions pertaining to the two ads. Most participants reported seeing the ad with younger women (260/301, 86.4%). Representation of Black women (n = 70), ad design (n = 64), relevance to Black women and the Black community (n = 60), and comprehensiveness of ad content (n = 38) were the top 4 ad features respondents liked. Relevance to Black women and the Black community (n = 104) as well as ad content (n = 54) (i.e., study purpose, location, duration, images, incentive) were the top two reasons provided about ads that piqued respondent's interest in the online study., Conclusion: Findings showcase how recruitment ads informed by Black women could help increase their interest and participation in research., Competing Interests: Declarations Ethics Approval The study was approved by the University of Hawaii – Manoa Institutional Review Board. Consent to Participate Informed consent was obtained from all individual participants included in the study. Competing Interests The authors declare no competing interests., (© 2023. W. Montague Cobb-NMA Health Institute.)
- Published
- 2024
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