1. The Voices on Vax Campaign: Lessons Learned from Engaging Youth to Promote COVID Vaccination.
- Author
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Powell TW, Forr A, Johnson S, Clinton T, Gaither J, Brewer J, Dudley MZ, Holifield J, Wilson P, Benson LR, Harr L, Salmon DA, and Mendelson T
- Subjects
- Adolescent, Female, Humans, Male, Young Adult, Baltimore, Community-Based Participatory Research, Internet, Black or African American, COVID-19 prevention & control, COVID-19 Vaccines, Health Promotion methods, Health Promotion organization & administration, Social Media
- Abstract
Background: The Voices on Vax campaign was a collaborative effort that engaged youth to create an interactive website and social media presence to increase COVID vaccine confidence and uptake among African American families in Baltimore, Maryland., Objectives: To describe lessons learned and offer recommendations for future health communication campaigns involving youth ambassadors and virtual platforms., Methods: We collected website analytics and limited data from pop-up surveys on the Voices on Vax website, as well as reflections from the youth ambassadors about their experiences., Lessons Learned: Challenges included difficulties engaging the priority population and methodological limitations of our campaign's impact evaluation. Successes included our focus on youth and adaptive engagement strategies., Conclusions: We recommend using techniques to maximize engagement by the priority population, conducting in-person outreach, incorporating mixed methods data collection, and providing a mix of structured training and creative freedom to youth ambassadors.
- Published
- 2024