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Second-hand fashion platforms are considered as a solution against the fast fashion industry and its heavy environmental and social impact. Nonetheless, their net ecological impact, including the possible rebound effects, remains ambiguous. Through two studies of the Vinted platform conducted within the French context, this article examines how the affordances of second-hand platforms influence fashion consumption. Study 1 highlighted the effect of transaction facilities on boosting consumer intent to buy used clothes. Also, it indicated that consumers are more inclined to sell used clothes on fashion platforms that offer low carbon delivery methods. Study 2 enriched these results by suggesting a direct and significant effect of promotional bundles on over-consumption. The price decrease of second-hand fashion products seems to result in an added demand, conducting to a loss of ecological gains. Moreover, Study 2 showed how time spent online affects both impulse buying and over-consumption. Overall, this research, by shedding light on circular rebound effects, suggests that second-hand platforms may feed the fast fashion market. It stresses a problematic substitution between reused and new products. From a practical perspective, action levers to fight against over-consumption and reduce the ecological impact of product deliveries are offered. Finally, research avenues to foster broader responsibility in platforms are discussed. • Second-hand fashion platforms have to convince about their sustainability impact. • Platform affordances may increase the intent to purchase and to sell used clothes. • Price incentives seem to boost the consumption of second-hand clothes, conducting to circular rebound effects. • Time spent online affects both impulse buying and over-consumption. [ABSTRACT FROM AUTHOR]

The fast fashion industry is striving to adopt smart circular supply chain practices to achieve sociotechnological synergy to regain a clean public image. Although previous studies have proposed various models through which to guide the achievement of sociotechnological synergy, the opinions of stakeholders are still missing from these discussions. Stakeholders' opinions can be found on various social media (including web text, ChatGPT 4.0, the Baidu Index, Google Trends, etc.) in forms that are difficult to extract and utilize, hindering the achievement of synergy. To address this shortcoming, the aim of this study is to develop an integrated influence model that comprehensively considers stakeholders' opinions via a hybrid method. The contributions of this study are (1) the identification of aspects that can strengthen the theoretical foundation, (2) the proposal of a hybrid method for extracting different types of data to represent stakeholders' opinions, and (3) the creation of visual diagrams to promote easy understanding to guide practice. [ABSTRACT FROM AUTHOR]