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1. How verbal text guides the interpretation of advertisement images: a predictive typology of verbal anchoring.

Author

Bünzli, Fabienne and Eppler, Martin J

Subjects
IMAGE analysis, INFORMATION processing, PERSUASION (Psychology), ADVERTISING, FORECASTING
Abstract

One of the key functions of verbal text in modern advertising is to anchor (i.e. constrain) the meaning of the accompanying image, thereby leading the audience toward a preferred interpretation. However, despite the importance of verbal anchoring, there is limited understanding of the various forms it can take and the related effects on audience responses. To address this gap, we propose a new typology that distinguishes verbal anchoring based on the underlying sense-giving strategy and degree of completeness. We then delineate a set of empirically testable predictions on how these verbal anchoring types may influence information processing and subsequent persuasion. The article concludes by discussing the contributions of the typology to communication research and by suggesting new avenues for future studies. [ABSTRACT FROM AUTHOR]

Published
2024
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2. Operational research: methods and applications

Author

Petropoulos, Fotios, Laporte, Gilbert, Archetti, Claudia, Ayhan, Hayriye, Battarra, Maria, Bennell, Julia A., Boylan, John E., Breton, Michèle, Canca, David, Charlin, Laurent, Chen, Bo, Cicek, Cihan Tugrul, Jr, Louis Anthony Cox, Currie, Christine S. M., Demeulemeester, Erik, Ding, Li, Disney, Stephen M., Ehrgott, Matthias, Eppler, Martin J., Erdoğan, Güneş, Fortz, Bernard, Franco, L. Alberto, Frische, Jens, Greco, Salvatore, Gregory, Amanda J., Hämäläinen, Raimo P., Herroelen, Willy, Hewitt, Mike, Holmström, Jan, Hooker, John N., Işık, Tuğçe, Johnes, Jill, Kara, Bahar Y., Karsu, Özlem, Kent, Katherine, Köhler, Charlotte, Kunc, Martin, Kuo, Yong-Hong, Lienert, Judit, Letchford, Adam N., Leung, Janny, Li, Dong, Li, Haitao, Ljubić, Ivana, Lodi, Andrea, Lozano, Sebastián, Lurkin, Virginie, Martello, Silvano, McHale, Ian G., Midgley, Gerald, Morecroft, John D. W., Mutha, Akshay, Oğuz, Ceyda, Petrovic, Sanja, Pferschy, Ulrich, Psaraftis, Harilaos N., Rose, Sam, Saarinen, Lauri, Salhi, Said, Song, Jing-Sheng, Sotiros, Dimitrios, Stecke, Kathryn E., Strauss, Arne K., Tarhan, İstenç, Thielen, Clemens, Toth, Paolo, Berghe, Greet Vanden, Vasilakis, Christos, Vaze, Vikrant, Vigo, Daniele, Virtanen, Kai, Wang, Xun, Weron, Rafał, White, Leroy, Woensel, Tom Van, Yearworth, Mike, Yıldırım, E. Alper, Zaccour, Georges, Zhao, Xuying, Petropoulos, Fotios, Laporte, Gilbert, Archetti, Claudia, Ayhan, Hayriye, Battarra, Maria, Bennell, Julia A., Boylan, John E., Breton, Michèle, Canca, David, Charlin, Laurent, Chen, Bo, Cicek, Cihan Tugrul, Jr, Louis Anthony Cox, Currie, Christine S. M., Demeulemeester, Erik, Ding, Li, Disney, Stephen M., Ehrgott, Matthias, Eppler, Martin J., Erdoğan, Güneş, Fortz, Bernard, Franco, L. Alberto, Frische, Jens, Greco, Salvatore, Gregory, Amanda J., Hämäläinen, Raimo P., Herroelen, Willy, Hewitt, Mike, Holmström, Jan, Hooker, John N., Işık, Tuğçe, Johnes, Jill, Kara, Bahar Y., Karsu, Özlem, Kent, Katherine, Köhler, Charlotte, Kunc, Martin, Kuo, Yong-Hong, Lienert, Judit, Letchford, Adam N., Leung, Janny, Li, Dong, Li, Haitao, Ljubić, Ivana, Lodi, Andrea, Lozano, Sebastián, Lurkin, Virginie, Martello, Silvano, McHale, Ian G., Midgley, Gerald, Morecroft, John D. W., Mutha, Akshay, Oğuz, Ceyda, Petrovic, Sanja, Pferschy, Ulrich, Psaraftis, Harilaos N., Rose, Sam, Saarinen, Lauri, Salhi, Said, Song, Jing-Sheng, Sotiros, Dimitrios, Stecke, Kathryn E., Strauss, Arne K., Tarhan, İstenç, Thielen, Clemens, Toth, Paolo, Berghe, Greet Vanden, Vasilakis, Christos, Vaze, Vikrant, Vigo, Daniele, Virtanen, Kai, Wang, Xun, Weron, Rafał, White, Leroy, Woensel, Tom Van, Yearworth, Mike, Yıldırım, E. Alper, Zaccour, Georges, and Zhao, Xuying

Abstract

Throughout its history, Operational Research has evolved to include methods, models and algorithms that have been applied to a wide range of contexts. This encyclopedic article consists of two main sections: methods and applications. The first summarises the up-to-date knowledge and provides an overview of the state-of-the-art methods and key developments in the various subdomains of the field. The second offers a wide-ranging list of areas where Operational Research has been applied. The article is meant to be read in a nonlinear fashion and used as a point of reference by a diverse pool of readers: academics, researchers, students, and practitioners. The entries within the methods and applications sections are presented in alphabetical order. The authors dedicate this paper to the 2023 Turkey/Syria earthquake victims. We sincerely hope that advances in OR will play a role towards minimising the pain and suffering caused by this and future catastrophes.

Published
2024

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