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Community group buying (CGB) has shown exponential development recently because of the widespread use of social commerce and e-commerce. As a result of its popularity, the field has received increasing attention from academia, leading to a plethora of empirical studies to comprehend CGB and the elements that influence it. Therefore, reviewing the existing literature to identify potential gaps and future research opportunities becomes vital. Our study conducts a systematic literature review of CGB. We followed the PRISMA protocol, which generated 288 articles. Application of inclusion and exclusion criteria selected 41 studies for the detailed analysis. We analyzed the features of CGB from three perspectives: group leader, logistics, and localization, summarized five categories of antecedents (self-related, online-related, quality-related, operations-related, and risk-related), and identified two types of consequences (attitudinal, behavioral) of customers' participation. Several research gaps are identified, and corresponding research directions in the future are uncovered. Finally, we discuss the theoretical contribution and limitations of the study. [ABSTRACT FROM AUTHOR]

Influencer marketing has been lauded as one of the most thriving marketing strategies within the contemporary marketing landscape. Nonetheless, numerous opportunities and challenges within the influencer marketing sphere remain to be probed, and its trajectory is somewhat ambiguous in light of emerging technologies and changes in consumers' consumption patterns. This article delves into the subject matter through the prisms of influencer marketing effectiveness, ethical considerations, societal implications, and the future development of influencer marketing. Within each section, the article provides a snapshot of the current state of understanding and delineates potential avenues for future research. In essence, the article offers a nuanced take on the influencer marketing phenomenon, examining its bright and dark sides to business and society, thereby serving as a springboard to spark scholarly and practical interests. [ABSTRACT FROM AUTHOR]