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[Display omitted] • Wine appraisal is significantly impacted by demographics and dominance orientation (SDO). • Higher education correlates with lesser emphasis on accessible rosé wine characteristics. • Education level's effect on wine appraisal is mediated by social dominance orientation. • Income level positively correlates with valuation of expert wine characteristics. • Expertise and Accessibility are key factors in appraisal of rosé wine. This study investigates the intricate relationship between sociodemographic factors, social dominance orientation (SDO), and perceptions of wine in France. Emphasizing the symbolic role of wine in French culture, and employing a survey-based approach, the research explores how societal hierarchies and individual positioning within these structures influence the appraisal of rosé wine. The findings revealed that sociodemographic factors, particularly education level, significantly influence wine appraisal, while social dominance orientation serves as a mediating factor. This research contributes to the understanding of the cultural and social dynamics shaping wine consumption in France, highlighting the fact that wine appraisal is deeply embedded in societal structures. [ABSTRACT FROM AUTHOR]