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This paper focuses on the diffusion of zero tolerance policing in Brazil. It argues that the global diffusion of security practices and technologies occurs through a multiplicity of channels operated by private security companies. Based on a multi-sited ethnography of electronic security fairs in São Paulo and a discourse analysis of publications distributed in these fairs, the paper discusses how these actors perform a semantic continuum between crime and existential threats. The consolidation of this continuum favors local attempts on the toughening of law enforcement and police intrusiveness, facilitating the marketing of transnational security models and technologies. [ABSTRACT FROM AUTHOR]

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What does the incessant return of the Brazilian national team jersey between June 2013 and the government of Jair Bolsonaro mean? What is its role? What does football have to do with Brazil's public life in the early 21st century? Does its intervention in the recent political and social history of the country limit itself to the appearance of the national team jersey and its appropriation by extreme-right movements and parties? These are some of the questions that this article seeks to answer. To do so, the analysis mobilizes the theoretical-methodological framework of Greimas' discursive semiotics and Jurij Lotman's semiotics of culture, combining micro analyses of specific texts, practices, and discourses with macro analyses of broader and transversal sociocultural configurations, revealing the links between the semiospheres of football, politics, media, and religion. [ABSTRACT FROM AUTHOR]