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As sport has become more globalized, there has been an increase in the number of athletes who have changed their nationality to maximize their chances to compete in international competitions. In order to maximize its chances at its home hosted Winter Olympic Games, the Chinese government authorized many foreign-born athletes to gain Chinese citizenship to compete for China. The purpose of the study was to explore how Chinese social media users perceived athlete naturalization of Chinese athletes during the 2022 Beijing Olympic Games. Through sentiment analysis and thematic analysis, results found that Chinese spectators generally had positive emotions toward these naturalized Olympians. Online discussions mainly focused on three topics: expressing their attitudes toward athlete naturalization, questioning the legitimacy of the strategy, and discussing athletes' heritage and cultural identities. This research hopes to broaden our understanding of the sport migrant issue in China, the perceptions of athletes who have naturalized, and the sentiments that Chinese consumers have of naturalized athletes at the Winter Olympic Games that were held in their country. [ABSTRACT FROM AUTHOR]