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New York Fashion Week showcased a shift towards age diversity, with designers like Batsheva Hay, Christian Cowan, and Helmut Lang featuring older models in their shows. Hay specifically cast women ranging from their 40s to their late 70s, many of whom had never modeled before. This trend of older models is not limited to the runway, as brands like Rachel Comey and Saint Laurent have also featured models over 40 in their advertising. The inclusion of older models is seen as a business opportunity and a way to make customers feel represented and good about themselves. [Extracted from the article]