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Purpose: This study aims to examine the underlying mechanisms through which entrepreneurial marketing (EM) promotes the development of a favorable brand image and enhances sales growth and market share in new ventures (NVs). Design/methodology/approach: The authors tested the theoretical model using a multi-informant design in which survey data were collected from NV entrepreneurs and marketing managers. Hypotheses were tested using linear regression and PROCESS analysis. Findings: The authors demonstrate the significance of EM as comprising two NV capabilities – first, the level of complementarity between entrepreneurial orientation (EO) and market orientation (MO) as a dynamic capability, and second, brand management capabilities (BMCs) as an operational capability – in shaping a favorable NV brand image and promoting market performance. Research limitations/implications: The authors offer a novel perspective by demonstrating that EO and MO yield complementarities in driving NVs' BMCs, which, in turn, drive brand image development and market performance for NVs. In doing so, the authors demonstrate novel theoretical implications for the relevance of EM to NV branding, which, to date, has received scant attention in the literature. Practical implications: The authors identify a potential avenue for entrepreneurs and NV managers to mitigate the potential failure rates by simultaneously pursuing a higher level of EO and MO and investing in brand-building activities. Such efforts can help enhance brand image, drive sales growth and foster long-term success. Originality/value: To the best of the authors' knowledge, this study is the first to include brand capabilities as an element of EM, examine EM in NV brand image development and identify the role of EM capabilities relevant to NV brand building and market performance simultaneously. [ABSTRACT FROM AUTHOR]

This research was conducted with the aim to analyze the influence of entrepreneurial orientation, market orientation and product innovation on marketing performance in culinary MSMEs in Kesambi District. This research method uses quantitative research methods. The results showed that the first hypothesis was accepted, which means that entrepreneurial orientation has a positive and significant effect on the marketing performance of the Research. The results showed that the second hypothesis was accepted, which means that market orientation has a positive and significant effect on marketing performance. The results showed that the third hypothesis was accepted, which means that product innovation has a positive and significant effect on marketing performance. The results showed that the fourth hypothesis was accepted, which means that Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. Based on the results of the analysis that has been described regarding the influence of entrepreneurial orientation, market orientation and product innovation on the marketing performance of culinary MSMEs in the city of Cirebon, especially in Kesambi District, it is concluded that Entrepreneurial Orientation has a positive and significant effect on Marketing Performance. Market Orientation has a positive and significant effect on Marketing Performance. Product Innovation has a positive and significant effect on Marketing Performance. Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. [ABSTRACT FROM AUTHOR]

Rapid economic growth, intense competition, and rising environmental concerns are compelling businesses to attain sustainable performance and preserve long‐run interests. Considering the lack of EO in small and medium enterprises (SMEs) in the emerging context of Pakistan, the present study investigates the impact of entrepreneurial orientation (EO) on sustainable business performance (economic, environmental, and social) by drawing perspective from dynamic capabilities and resource‐based views. The mediating role of innovation capabilities between EO‐sustainable performance and the moderating effect of technology dynamism on the EO‐innovation capabilities link is also examined. Data from 408 Pakistani SMEs was analyzed using the structural equation modeling. The findings reveal a direct positive influence of EO on sustainable performance. Furthermore, innovation capabilities are found to mediate the EO‐sustainable performance relationship, while technology dynamism positively moderates the EO‐innovation capabilities link. These results emphasize the importance of aligning EO with innovation capabilities to adapt to technological changes in the industrial regime. The theoretical contributions emphasize the importance of promoting EO‐innovation capabilities. Practical contributions imply that entrepreneurs should create an enabling environment that fosters innovation capabilities within SMEs to enhance sustainable performance, especially in resource‐constrained emerging settings. The study also offers researchers a foundation for further investigations in this area. [ABSTRACT FROM AUTHOR]

PURPOSE: This article aims to determine how companies in the SME sector modify their business strategies in response to changes in the external environment. The research focused on modifications to entrepreneurial strategies expressed through the fundamental dimensions of entrepreneurial orientation (EO): risk-taking, innovativeness, and proactiveness. Additionally, it identified which types of reactions (modifications in strategies) lead to the most favorable changes in firm performance. The external environment was determined based on the market situation that resulted from the emergence of the COVID-19 pandemic. METHODOLOGY: This is quantitative research. The study utilized data from 126 small printing businesses operating throughout Poland. Analyses were conducted on the data that reflected modifications in entrepreneurial behaviors and performance during three periods: the pre-crisis period, the initial phase of the crisis (the full lockdown period), and the second phase of the crisis (the period of easing the restrictions). The identification of the behavior types was carried out using cluster analysis. FINDINGS: The results of the research led to the conclusion that, with a change in market conditions, companies significantly change their levels of EO. In particular, the surveyed companies reduced their levels of EO during the outbreak of the COVID-19 pandemic. At the same time, this decrease was mainly due to significant decreases in risk-taking. The levels of EO increased when the conditions improved due to significant increases in innovativeness and proactiveness. Moreover, the analysis enabled the identification of four types of reactions to the emergence of the crisis as well as three types of reactions to the improvement of the external conditions that resulted from the easing of restrictions and the introduction of anti-crisis support measures for businesses. Additionally, it was demonstrated that the type of reaction had a significant impact on the changes in the performances of the examined companies. In particular, it was shown that the lowest decline in performance during the initial phase of crisis could be observed in passive enterprises, i.e., those that did not modify their entrepreneurial strategies (did not alter their levels of individual dimensions of EO). The greatest increase in performance was achieved during the period of easing restrictions by those companies that significantly enhanced their activities across all of the considered dimensions of EO. IMPLICATIONS: The research results provided insights for entrepreneurs in strategic management. Specifically, they learned about the modifications in entrepreneurial behaviors that could lead to the most favorable and optimal improvements in a firm's performance when market conditions change. ORIGINALITY AND VALUE: The study contributes to the literature concerning reactions to changes in market conditions. This innovative approach considers dynamics where the changes themselves are variables. In particular, this research identifies types of entrepreneurial reactions to market condition changes in terms of dimensions of entrepreneurial orientation. Furthermore, it provides an answer to how firm performance evolved regarding various reaction types (using the example of the printing industry). [ABSTRACT FROM AUTHOR]

Purpose: Recent high-profile ethical scandals in start-up organizations have made people wonder whether entrepreneurship may cultivate a work environment with less emphasis on ethics. This study examined a psychological process about how an organization's entrepreneurial orientation (EO) can affect its treatment of probationary employees, a vulnerable yet understudied group of workers. Design/methodology/approach: The authors recruited 241 participants through Amazon Mechanical Turk. They answered an online survey about their experiences as probationary employees. Findings: This study found that job feedback and meaning moderated the relationship between EO and ethical climate, such that this relationship was statistically significant and positive only among participants who reported high levels of feedback and job meaning. Ethical climate, in turn, was found to be related to a reduction in workplace incivility experienced by probationary employees. The indirect effect of EO on incivility via ethical climate was contingent on job feedback and meaning. Research limitations/implications: This study extends the discussion on the entrepreneurial context, adds to EO literature with findings on its indirect effect on nonfinancial performance and reinforces institutional theory through job characteristics' moderating roles. However, a methodological limitation is conducting a cross-sectional single-source survey due to limited access to firms and probationary employees, considering the hidden population involved. Practical implications: This study found no evidence of probationary employee exploitation in high EO organizations. Job seekers should embrace probationary work at start-ups. Entrepreneurial leaders should balance being proactive, innovative and caring toward employees. Originality/value: It is debatable whether entrepreneurship leads to unethical organizational conduct. By studying a vulnerable group of employees, the authors discovered that EO, when paired with favorable job design factors, can create a more ethical workplace where temporary talents are treated with dignity and respect. [ABSTRACT FROM AUTHOR]

This study seeks to examine the relationship between entrepreneurial orientation (EO) and sustainable competitive advantage (SCA) with social networks (SNs) as a mediator and the business environment (BE) as a moderator among Malaysian small and medium enterprises (SMEs) operating in Cambodia. Using a snowballing sampling methodology, the study gathered data from 103 SMEs to undertake the moderation-mediation analysis. The findings show that SN mediates and BE moderates the association between EO and SCA, demonstrating that entrepreneurs focus on leveraging external resources to compete in the marketplace, especially when embedded in a highly dynamic but hostile BE. The evidence shows that a profound understanding of small business internationalisation and operational factors can assist home and host governments to support better the relocation and functioning of SMEs abroad. [ABSTRACT FROM AUTHOR]

Research has been done in Paranaque City on the relationship between organizational performance and entrepreneurial orientation, product innovation, and differentiation strategies. The purpose of this study was to identify potential strategies for creating small-business owners of successful coffee shops who could continue to provide high-quality goods and services. Based on a representative sample of 153 micro entrepreneurs aged 20 to 41 and above, an indication was obtained from the small coffee shop entrepreneurs' survey. Based on the entrepreneur's personal and business profile, the researcher used multiple linear regression technique to identify changes pertaining to business and small coffee shop entrepreneurs in terms of demographic features, entrepreneurial orientation, product innovation, and differentiation strategies, use of resources, organizational structure, and organizational performance. The findings demonstrated the empowerment of small coffee shop owners in Paraaque City, as evidenced by the independent variable of entrepreneurial orientation, the dependent variables of organizational performance and the entrepreneur's individual business profile, and the mediating variables of product innovation and differentiation strategies. [ABSTRACT FROM AUTHOR]

With the global trend of sustainable development, traditional nonprofit organizations are facing the challenge of economic value creation. Entrepreneurship offers a possibility for nonprofit organizations to survive with innovative business methods. Entrepreneurial orientation (EO) reflects the degree of innovativeness, proactiveness, and risk‐taking in terms of organizational entrepreneurial behavior. Research on the mechanisms of EO formation in a social context is still in the exploratory stage. While a large number of studies have explored dimensional modifications to EO, it has yet to consider how EO in a social context is affected at the individual level. To address this gap, we explain the potential impact of social entrepreneurs' core self‐evaluation (CSE) on EO from social cognitive theory using a sample of Chinese social enterprises. The findings suggest that CSE has a significant positive effect on EO. We also distinguish the partially mediating role played by the two approaches and avoidance motives. The findings also suggest that the high socioeconomic status of social entrepreneurs strengthens the relationship between CSE and EO, as well as the relationship between CSE and both motives. Our findings provide valuable insights into the decision‐making behavior of social enterprises for sustainable development. [ABSTRACT FROM AUTHOR]

We examine COVID-19 as an external enabling mechanism and propose the interplay between entrepreneurial self-efficacy (ESE) beliefs and entrepreneurial orientation (EO) may help explain why some small firms are enabled to exploit disequilibrating environmental changes. We predict that ESE's relationship with performance is mediated through its strategic posture, and the perceived impact of COVID moderates this relationship. We test our moderated-mediation model using data collected over multiple waves from a sample of 190 small business owners. While our findings suggest that an entrepreneur's self-efficacy may contribute to firm performance alone, it appears insufficient to mitigate the perceived negative consequences caused by the pandemic. However, ESE may play a pivotal role when channeled through the firm's strategic orientation. Our results suggest embracing an entrepreneurial orientation is appropriate for navigating stiff economic headwinds and unprecedented uncertainty. Still, the benefits of such a posture can be fully realized only when entrepreneurial self-efficacious managers lead the firm. [ABSTRACT FROM AUTHOR]

Start-up subsidies play an important role in supporting start-up innovation and performance. However, what characteristics help and hinder start-ups to seek public subsidies remains unclear. We study whether and how founder personality links to entrepreneurs' seeking of start-up subsidies. We argue that greater founders' openness, extraversion, and entrepreneurial orientation enhance seeking of start-up subsidies, while greater founders' agreeableness, conscientiousness, and neuroticism inhibit it. Additionally, we argue that entrepreneurial orientation plays a mediating role in the relationship between big five personality traits and start-up subsidies. We find evidence for a positive role of founder entrepreneurial orientation. While we find little evidence for a direct association between founders' big five personality and subsidies, we document an indirect link through entrepreneurial orientation. We also show that personality is not associated with bank financing and borrowing from family and friends while the patterns for venture capital financing are similar to those for subsidies. [ABSTRACT FROM AUTHOR]

Entrepreneurial intention is an important concept for understanding and promoting entrepreneurship. It is a strong predictor of entrepreneurial behavior, and it can lead to a number of positive benefits for individuals, society, and the economy. This study aims to examine the impact of entrepreneurial intention (EI) on entrepreneurial orientation (EO). It also examines the intervening role of environmental uncertainty (EU). The data were collected from 150 entrepreneurs from active enterprises in the 3 major cities of Pakistan. The information was gathered through a closed-ended questionnaire. Partial least squares structural equation modeling was used to analyze the data. According to the findings, EI impacts positively on EO and EU. Furthermore, EU plays a significant intervening role between EI and EO. The results of this study offer valuable information that the owners of businesses and the Ministry of Commerce may use to support entrepreneurial activities in Pakistan. This may ensure the efficient operation and elimination of organizations' failure to appropriately launch their businesses. [ABSTRACT FROM AUTHOR]

Effectuation research suggests that effectuation is most appropriate in pure uncertain conditions. However, effectuation research is unclear about how decision-makers respond to varying levels of perceived uncertainty. Behavioral decision-making research suggests that as uncertainty increases, decision-makers may attempt to protect the status quo rather than engage in new opportunities. The present study combines these thoughts to derive a curvilinear relationship between uncertainty and effectuation, providing a more realistic picture of decision-making logic applied by entrepreneurs of small businesses. We also argue that the curvilinear relationship is moderated by the entrepreneurial orientation (EO) of the firm. We find, based on data from four samples of 990 entrepreneurs in three emerging economies,support for the curvilinear relationship and the negative moderating effect of EO. Our findings contribute to effectuation theory by extending its theoretical boundaries to include a spectrum of uncertainty. [ABSTRACT FROM AUTHOR]

Previous research highlights the interplay between advice seeking and entrepreneurial orientation in influencing firm outcomes. However, the role of advisor familiness and advisor seniority is underexplored. Based on data from 491 Chinese tourism and hospitality entrepreneurs collected around mid 2022, this study investigates how entrepreneurial orientation informs firm performance by interacting with advisor familiness and advisor seniority. Hierarchical multiple regression analysis is employed for analyzing the data. The findings enrich both entrepreneurship and advice seeking literature, highlighting the positive effect of advisor seniority on the classic EO-performance relationship, while emphasizing how this relationship is attenuated by advisor familiness. Our findings offer important insights for policymakers by providing appropriate advice structures to entrepreneurs. Dedicated services can also be provided to tourism and hospitality entrepreneurs through experienced mentors or more informal advice sessions, where learnings on how to translate EO into enhanced firm performance are discussed in a group setting. • EO positively influences firm performance performance of the tourism and hospitality industry. • An advice network with higher involvement of family members will be detrimental to firm performance. • An advice network with higher average seniority will be beneficial to firm performance. [ABSTRACT FROM AUTHOR]