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1. The Evolution of a Brand: From sportEX to Co-Kinetic and Beyond.

Subjects
SERIAL publications, OCCUPATIONAL roles, SIGNS & symbols, MARKETING, GOAL (Psychology), BUSINESS, CORPORATIONS, BODY movement
Abstract

The article focuses on the transformation from sportEX to Co-Kinetic, detailing the decision-making process behind the rebranding and the core principles driving the new brand. Topics include the evolution of the Co-Kinetic logo, the values of collaboration, practicality, and growth embedded in the brand, and the significance of integrity and community in business.

Published
2024

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