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This article sets out a methodology for performance meteorology by analysing the weather in the urban pastoral imagery of diegetic and non-diegetic 'open-air performances' in three screen musicals set in New York City: Steven Spielberg's remake of West Side Story, Jon M. Chu's adaptation of In the Heights and Lin-Manuel Miranda's adaptation of Tick, Tick... BOOM!. Together, these films depict the aerial environment of New York as the context for open-air performances, generating distinct representations of how the weather conditions life in the cultural home of musical theatre. The New York performers and performances represented in these pieces cultivate their identities with the weather, as do the creatives who represent them. They indicate the growing climate anxieties that came to substrate the COVID-19 pandemic, when the premium on access to the open air was brought into renewed focus. Crucially, these iterations of West Side Story, In the Heights and Tick, Tick... BOOM! do more than use the medium of film to record how bodies respond to the weather. They capture the cultural zeitgeist of the New York climate at a crucial juncture between environmental and social history. Beyond the record that they will long provide of the prevailing sense of the city's climate as culture, they attest to adaptive practices of weathering the city in their expressions of performance in the open air. [ABSTRACT FROM AUTHOR]

The article examines how the life experiences of a Tibetan female thangka painter, Lutsojam (known as Lutso), are intertwined with the meaning of her artworks, in particular, with the thangka painting, "Avalokiteśvara with Mind at Rest," which I followed from its birth in Amdo Rebgong (Qinghai, China), to its visit to an art gallery in Beijing, and finally to its entry into the collection of an ethnographic museum in New York. Through painting thangkas and training her own apprentices (especially female apprentices), Lutso is able to support her family, empower other Tibetan women, and authenticate a religious identity that has been elided in the official narrative of Tibetan thangka art. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this study is to conceptually integrate business to consumer (B2C) into business to business (B2B), with a holistic consumer-centric, technology-reinforced, long-term vision for tourism industries and companies to survive and succeed in the era of new technologies 4.0. The research suggests that the tourism-marketing-new technologies decision-making involves customers as the center of the design and decision process. Design/methodology/approach: The research design includes a qualitative study with 94 in-depth interviews, a literature analysis and a conceptual proposition. The qualitative study follows the tourism consumer desire data analysis, from categorization to integration. The literature analysis applies a systematic literature review approach based on the 29 most up-to-date new-tech papers from peer-reviewed journals. The analysis compares qualitative research findings and literature analysis results and matches the new technology applications with consumer desire understanding. The conceptual framework of tourism marketing/advertising is proposed based on qualitative research and literature analysis. Findings: The qualitative research deciphers that consumers, based on their imagination and memorization, desire therapy and sceneries and connect such desires to the empathetic and resonating advertising messages. The literature analysis synthesizes the new tech applications in tourism and matches the qualitative research findings with the deciphered desires in tourism. The conceptual model proposes that B2C should be integrated into B2B to provide value for both consumers and businesses and opens avenues of research on this topic. Research limitations/implications: This research has made the following theoretical contributions: it offers an in-depth understanding of consumer desire, often hidden or subconscious, in the field of tourism. Consumer desires regarding tourism are mostly subconscious and exist long before consumers are exposed to advertising messages. These desires reflect the search for therapy and sceneries and become "embodied" – they exist on multisensorial levels and become part of the body and life and will lead consumers into positive perceptions when marketing communications/advertisements resonate with them. In the latter case, they will subjectively judge advertising as "good," regardless of the advertising design quality. The research also connects consumer research with a new technologies research review and proposes a conceptual framework to integrate business to consumer (B2C) with business to business (B2B). As such, the research makes theoretical contributions to the integration or the "boundary blurring" between B2C and B2B research and practical suggestions that involved industries and consumers may all benefit from such integration. Conceptually, there is a lack of discussions of the pitfalls of new technologies, a dearth of empirical verification of the applications of new technologies in the proposed fields and a shortage of discussions about ethical issues. Qualitative methods, offering an efficient tool for understanding consumer desires in the tourism industry, have their own limits, as discussed in previous research. The sample is limited to the state of New York population and may be influenced by geographic, demographic and psychological characteristics related to the region. Practical implications: This research provides advertising practitioners, new technology innovators and tourism industries with a framework to face the combined challenges of understanding hidden consumer desires and applying adequate technologies that resonate with consumer desires to tackle relevant issues. The conceptual proposition of this research fills the gap between qualitative consumer research without concrete practical resolution and new technologies applications without in-depth consumer understanding. Through the conceptual framework, the author provides insights into how industries may benefit from consumer understanding. The business relationships among the industries of marketing, tourism and new technologies should be centered around consumers. Thus, B2C and B2B should be naturally integrated into business practices. Social implications: Social implications of this research include three major points: first, the understanding of consumer desire for therapeutic power in tourism, which invites more attention to tourism as part of social well-being design instead of a purely for-profit business. Second, a profound comprehension of what consumers need and desire, without which the applications of new technologies may cause severe societal problems. Third, a way to tailor to consumers' individuality and desires for advertising/marketing that may be considered abusive, stressful and socially destructive if applied in a nonpersonal manner. Originality/value: Conceptually, this research adds consumer desire, an originally B2C concept, to the B2B context regarding the new technology applications in tourism marketing/advertising. It contributes to the B2B literature by proposing a strong consumer-centric approach, especially the consumer desire understanding, that is not yet investigated in the B2B literature; and a combination of empirical study and literature analysis and the matching of the two for better practice of advertising/marketing, tourism and new technologies applications. [ABSTRACT FROM AUTHOR]