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The university documentary heritage stored in the historical archives of higher education institutions (HEIs) is of vital importance for the development of the substantive processes of universities. The documents that comprise it record the training, research and extension activities carried out by these educational institutions from their emergence to the present; therefore, they constitute testimonial sources on their history and academic, scientific and cultural achievements over time. Based on the documentary analysis, the article aims to support the relevance of the communication management of the documentary heritage from the university historical archives, for its proper use and enjoyment, as well as its preservation and recognition. [ABSTRACT FROM AUTHOR]

This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region. • The concepts of competencies and capabilities are characterised and differentiated. • The most important strategic issue for Latin American public relations practitioners was "coping with digital evolution and the social web". • Almost one in two Latin American professionals lacks technology and data management capabilities. • A capability gap in relation to the key issues of public relations and strategic communication in Latin America is identified, which is a challenge from a practical and academic perspective. [ABSTRACT FROM AUTHOR]