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The author presents his views on the formation of a standard system of geographic units to use in marketing analysis. According to the author, an American Marketing Association committee was formed to evaluate and submit a recommendation for a standard system. After consideration, the committee decided that the United States Post Office's ZIP code system proved most effective.

Presents a review of research on consumer psychology published in the "Annual Review of Psychology." Disciplines involved in consumer psychology; Overview of the consumer psychologist and his activities; Increasing formalization of the field of consumer psychology; Major social changes that are affecting both consumers and consumer psychologists.

The author presents his views on an attempted study of the relationship between sales income and marketing services. He notes that the study was to be based on reports from a number of member companies of the American Marketing Association. According to the author, the low rate of respondents points toward the need for developing better measurement tools for marketing at the time of publication.

The article focuses on the impact of the "9 fixation" in retail pricing and its effect on sales promotion. Studies by researchers Charles W. Hoyt Company and by Max Brunk are examined, having demonstrated that retail food prices ending in odd digits are much more common than those ending in even digits, and that prices ending in 9 are commonest of all. Customer resistance to certain digits in retail prices are discussed. The implications of these studies for retailer seeking to maintain a consistent gross margin are detailed.

Examines key elements in product packaging design. Package visibility; Package information; Emotional appeal; Workability of packages.