1. Psychology and Consumer Economics.
- Author
-
Katona, George
- Subjects
CONSUMER behavior ,CONSUMPTION (Economics) ,ECONOMIC forecasting ,PRICE inflation ,RECESSIONS ,SAVINGS ,INVENTORIES ,CONSUMER attitudes ,ECONOMIC research ,ASSETS (Accounting) - Abstract
Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. The paper indicates the usefulness of the methods applied in behavioral studies of economic processes. [ABSTRACT FROM AUTHOR]
- Published
- 1974
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