1. SOLVING WHOLESALERS' PROBLEMS THROUGH TRADING AREA RESEARCH.
- Author
-
Petersen, Elmore
- Subjects
ECONOMIC geography ,WHOLESALE trade ,MERCHANTS ,MARKETING research ,PHYSICAL distribution of goods ,SUPPLY chains ,DISTRIBUTORS (Commerce) ,BUSINESS planning ,INDUSTRIALIZATION ,MARKETING - Abstract
The article reports on the geographic divisions of the wholesale trade. 'Wholesale trade' is defined as trade between middle men or from merchants to retailers. The two most important concerns to wholesalers with regard to trading area are: determining the most appropriate trading area, and measuring the market potential in a specific territory. Trading areas are formed based on the size of a business, the type of product which is sold, and with regard to the geography of the region. The author states that industrial development needs a local population base for support. Denver, Colorado is discussed as a distribution center, as opposed to a regional industrial base.
- Published
- 1940
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