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Presents some observations about "The Times Literary Supplement" (TLS) and "The Alternative". Additional benefit of reading advertisements for books without the usual blurbs and quotations from either friends or reviewers; Provision of information about a book and its contents in a short paragraph; Suspicion against the motives of the writers who provide blurbs for the book jackets; Author's views about the monthly periodical "The Alternative," which is edited by R. Emmett Tyrrell Jr.; Neil Howe's report from Vietnam in the March 1975 issue.

Presents political comments and events published in several periodicals. Advertisement regarding books published in the Saturday Review of Literature; Information on immigration barriers in the U.S.; Comments on marriage of New York model Candy Jones and pin-up girl expert Harry Conover published in the newspaper The Hamilton Spectator.

Presents quotes from various publications related to literary events. Information on the review of the book "The Prickly Pear"; Report from a review by Peter Munro Jack in the newspaper "The New York Times" related to life and literature; Comments of artist Kenneth Roberts on artist H.M. Pulham; Recommendation of his favorite book list as a basic guide for Christmas shopping by American philosopher and author Mortimer J. Adler in the Christmas Book Section of the Newspaper "The Chicago Daily News"; Advertisement related to a book and author luncheon published in the newspaper "The New York Herald Tribune."

The article reports on the decision of publisher E. Haldeman-Julius of Girard, Kansas to quit publishing "Little Blue Books." In an advertisement, the publisher encouraged customers to order 100 or 200 titles. The move has prompted speculations that the books can no longer be sold in adequate numbers to be profitable.

The article reports on Bantam Books which is trying two experiments in selling advertising and raising its price.

Presents several letters to the editor. Prominence of the Bull Moose in the history of U.S. presidents; Distribution of copies of the pamphlet "The Shakespeare Myth" by Sir Edwin Durning-Lawvrence for advertising his book "Bacon is Shakespeare"; Discussion on sources of presidential campaign funds.

An excerpt from an article on an advertisement for the book "How to Write a Salable Copy," that was previously published in the newspaper "Durham Morning Herald" is presented.

An excerpt from an advertisement for J.R. Ackerley's book "My Father and Myself," published in the "New York Times" in 1971 is presented.

The article comments on an advertisement in the "New Republic" for the book "The Seigneurial System in Early Canada: A Geographical Study," by Richard C. Harris. The book is a geographical analysis of a feudal system that was in existence in Canada during the time of the French regime.

The article presents an advertisement about a complete set of the "Book of Knowledge," published in the "Washington Star" newspaper.

An excerpt from a humorous advertisement for a book published in the "Washington Post" newspaper in 1973 is presented.