1. Good Public Relations; A By-Product of Responsible Services.
- Author
-
Alvarez, Robert S.
- Abstract
Good public relations will result if the library concentrates on providing friendly and efficient service to its patrons. The director of the library has a key role to play, for he sets the tone and pattern for all the staff and personifies the library in the eyes of the community. The director should have imagination, enthusiasm, and leadership, for his or her prime responsibility is to select, build, and inspire the library staff which will have personal contact with the public. It is the personal contact between staff member and patron that will determine the library's popularity, or lack of it, because the community in general will tend to think of the library as its users do. Physical adjustments can be also be made to make the library appear as a lively and dynamic institution. More convenient arrangements and bright innovative displays need not be expensive to be effective. (SL)
- Published
- 1974