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The article presents information on the scientists in the weapon industry. Once among the most disreputable of businesses, the weapons industry has, since the end of World War II, acquired a new and exciting identity, one which has managed to court the favor of the intellectual community as well as the admiration of the general public. The scientists and technicians are indispensable to this industry. High salaried though than of them are for their services, there exists an undercurrent of discontent and guilt among the weapons designers. Clearly this poses a serious problem to the industry: how to convince the conscientious scientist that in perfecting diabolical weapons of war in return for a handsome paycheck he is not committing an act of intellectual prostitution.

The article reports on business updates concerning the California fashion industry. The growth in the garment industry is described, with emphasis on its manufacturing output and employment rate. Some examples of garments which originated in California are mentioned including hipster skirts and granny gowns. The success of several contemporary clothing designers like James Galanos and Rudi Gernreich is also discussed.

The article reports on the strategies of the haute couture industry in France to achieve leadership and be recognized in the fashion industry through ready-to-wear clothing. It states that in Paris, popular fashion designers had presented clothes that are referred as ready-to-wear clothing and not those custom-made originals. It mentions that ready-to-wear clothing is known for almost 20 years in which top 28 fashion houses in Paris are being involved with such clothing line.

The article reports on the increase in the sales of fashion designer Norman Norell of Norman Norell Inc. in the U.S. in 1964. It shows that Norell's sales has reached a record 2.5 million dollars during the year by offering simplicity of design and top quality. He claims that he was the first to make the shirtwaist evening dress as well as put trousers in expensive costumers.

The article focuses on the effort of Italian fashion designers to compete with their counterparts in Paris, France. Aside from its battle with Paris, Italy is also faced with a battle between the cities of Florence and Rome, each wanting to carry the title of fashion capital of Italy. The fight for Florence is led by Giovanni Battista Giorgini while Rome privately hopes to make itself the fashion center. Despite the internal feuding, Italy's fashion industry is growing, with exports of Italian products and accessories rising.

The article features Abe Feder, American lighting design specialist. It claims that Feder was responsible in providing the theatrical stage lighting of around 700 shows including the "Time Remembered," "Visit to a Small Planet," and "My Fair Lady." The other projects of Feder are also cited, including the Tishman Building and the International Arrivals Building at the Idlewild Airport, both in New York.

The article discusses the financial challenges facing French couturiers. Challenges result from heavy taxes, rising social security charges and heavy investments. According to designer Germaine Lecomte, closures in the industry may be attributed to taxes. Buyers from the U.S. do not come to Paris for merchandise and couturiers think that they should get twice or three times the income from those buyers. Coat and suit firm president Dan Millstein argues that U.S. buyers pay a fair price for their clothes.

The article offers information on dress designer Tobe Coller Davis. Davis, owner of Tobe and Associate along with dress designing sizes up stocks and displays of her retailer clients. Davis prepares reports on the 250 leading retail stores mostly of the U.S. and Canada. Davis also provides advisory services to her clients regarding the displays and stocks. Davis also owns a designing school called Tobe-Coburn School for Fashion Careers with former fashion editor Julia Coburn.

The article discusses the expansion of services to industrial designers by the Metropolitan Museum of Art in New York City. The museum acquired the services of Keith Martin of International Business Machines Corp. (IBM) to automate historical research process undertaken by 21,000 Americans doing product designs. The museum also assisted the U.S. Army Ordinance in designing helmets used in World War II. The article also reports the assistance rendered by the museum to industrial designer Van Doren, Nowland & Schlademundt and cosmetics producer Shulton Co.

The article features American industrial designer Henry Dreyfuss. Dreyfuss is said to limit himself to 15 or 16 blue-chip accounts in which he follows straight product design that he personally uses. Among the products that Dreyfuss designed include Apex washers, Todd check-writers, and Eversharp pens.

The article discusses the fashion trend in the U.S. The Gatsby look entails wearing dresses like sports clothes and central to this sporting-set concept is the way polo, tennis and golf are watched. The trend starts with the revival of the classic V-neck, red-and-blue-bordered tennis sweater by Paris designer Kenzo Takada. The basic elements in the Gatsby look are similar from designer to designer as they appear in popular ready-to-wear apparel wherein daytime wear for women relies on little white pleated skirts and for evening, everything is flowing in chiffon and crepe de Chine.

The article discusses use of durable goods in locomotives, airplanes, and the big machines which turn the wheels of heavy industry. Topics discussed include industrial designers including Henry Dreyfuss, who in 1929 joined R. K. 0. and was retained by them as art consultant, Norman Bel Geddes, who was most controversial figure in industrial designing, and Raymond Loewy, a recognized authority on aerodynamics.

The article provides a company profile for U.S.-based Westinghouse Electric Corp. It highlights the company's central design division wherein employees are working on projects for 50 of the company's 70-odd divisions as mentioned by design center director E. W. Seay. It mentions the collaboration of packaging and graphic designers as well as advisers on architecture and interiors into a 32-man complex that manages the variety of design problems and projects of a big industrial corporation.

The article focuses on the domination of Mary Quant as the most successful designer of ready-to-wear clothing for women in Great Britain. It states that the Quant clothes and cosmetics reached 20 million in retail sales with the help of her business manager Archie McNair and husband Alexander Plunket Greene. It says that the Quant name has captivated the youth market, which make it stand in the fashion business. Moreover, Quant has expanded its product line of swimwear, hosiery, and boots.

The article reports on the profession of industrial design in the United States and the designer-client relationship. Industrial designers--who are hired to improve efficiency, cut costs, and to increase corporate profits--have expertise in fields such as engineering, materials, production, and marketing. Their contribution to business is in making the product convenient to use and easy to maintain, as well as appealing to the consumer, which promotes sales. Topics are the misconception that industrial designers are artists, advice for selecting a designer, designers' duties and responsibilities, and five methods of remuneration, including retainers and royalties.

The article discusses complexities regarding the issue of design piracy. The article presents the common law, which dictates that a copyist is permitted to copy any unregistered design if he/she does not represent him/herself as the originator. Conversely, the originator must establish the form of his/her product as distinct. The article discusses the concept of the "style cycle," where a select group of persons adopts a style which is subsequently adopted by those below it in social and economic status, the style works its way down to the poorest, all the while, the select group moves on to another variation of the style. The article argues that within this cycle, which has an economic side, the self-proclaimed originator needs the copyist, and is also an adapter of some previous design.

In this article, the author focuses on automation in the labor industry. He believes that automation would only affect a small segment of the labor force which is estimated to be at 8 percent, and would be affected directly by displacement, upgrading, or downgrading. He relates the factions that would move and shake the automation era, which includes engineers and designers, labor leaders, and economists and sociologists. He cites the indicators of automation in an industry which includes workers being employed outside more and more.