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The article discusses how foam rubber is made into automobile seats.

The article discusses the rubber seats in the automobile industry. Both Hudson Motor Car Co. and Nash Finch Co. have the rubber seats in one automobile model each and the manufacturers are claiming advantages of the new latex from rubber. The new rubber requires manufacturers to materially reduce the number of items to be assembled and inventoried apart from the increased comfort and cleanliness for drivers. England's Dunlop Rubber Co. has the patented development of latex from rubber.

The article discusses the success of American Metal Products Company under the leadership of chairman and founder Carl Matthaei in 1955. It states that the company continued to become profitable in which its sales grow to 41.4 million dollars with net income of 2.6 million dollars in 1954. It also notes that the company survived the risky business by revolutionizing auto-seat assemblies such as patented multiple seat adjusters.