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Start Over Topic affinity groups Publication Year Range More than 50 years ago
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1. Advertising and the Black Community.

Author

Cohen, Dorothy

Subjects
MARKET segmentation, BLACK people & mass media, BLACK people as consumers, DIVERSITY in the workplace, SOCIAL responsibility of business, AFFINITY groups, RACE discrimination, STUDY & teaching of advertising, MARKETING education, EDUCATION
Abstract

An opportunity exists for advertising to improve its social image by giving more attention to the black community. The potential contributions of advertising lie not only in increased employment of blacks in advertising, but also in applying a market segmentation strategy which recognizes the heterogeneity of the black community. [ABSTRACT FROM AUTHOR]

Published
1970
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2. Intrafamily comparison of loving-rejecting child-rearing practices.

Author

Cox, Samuel H. and Cox, S H

Subjects
CHILD rearing, CHILD care, LOVE, REJECTION (Psychology), ATTITUDE (Psychology), FAMILIES, HEALTH, INTELLECT, PARENT-child relationships, SENSORY perception, PSYCHOLOGICAL tests, SELF-perception, AFFINITY groups, PEERS, SOCIOECONOMIC factors
Abstract

Provides an intrafamily comparison of loving-rejecting child-rearing practices. Results indicating that extrafamilial measures of the child's behavior were more highly related to the child's perception of each parent that to the parent's own report and the mother's own report than to the father's own report.

Published
1970
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3. Age-mate acceptance and indices of peer status.

Author

McGuire, Carson, Clark, Rodney A., McGUIRE, C, and CLARK, R A

Subjects
AGE groups, MATHEMATICAL models, MATERNAL age, PERSONALITY, PERSONALITY disorders, AFFINITY groups, PEERS
Abstract

Focuses on the derivation of the indices of peer status. Assumption of the derivation of the indices; Types of peer status indices; Validity of the indices.

Published
1952
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