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Start Over LN cat08778a Topic advertising -- research -- periodicals Publication Year Range More than 50 years ago

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1 results on 'LN cat08778a'

1. Journal of advertising.

Subjects
Advertising -- Periodicals, Advertising -- Research -- Periodicals
Abstract

Summary: The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

Published
1972

Catalog

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