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As it is currently evolving, the complex law of privacy is probably quite different from the perceived "right of privacy." This paper examines the law, and identifies the most vulnerable flanks of the marketing research profession. [ABSTRACT FROM AUTHOR]

The U. S. Supreme Court was never more correct than in saying that "precision of expression is not an outstanding characteristic of the Robinson-Patman Act." This article shows the varied interpretations given by the FTC to one section of the Act, dealing with "commodities of like grade and quality." The author also shows how the phrase "like grade and quality" may be given sharper and less ambiguous meaning. [ABSTRACT FROM AUTHOR]

This article is a case study of how one firm unwillingly violated Section 2(d) of the Robinson-Patman Act by merely participating in a cooperative advertising plan. It shows that the Federal Trade Commission's strict interpretation of the law's language can frustrate innovation in marketing strategy. [ABSTRACT FROM AUTHOR]

The common names of many well-known products once were trademarks that belonged to particular manufacturers. But these trademarks passed into the language as generic terms because they were, in a sense, too successful. This article shows why trademarks become generic and describes several different methods which may be used, singly or in combination, to avoid this result. [ABSTRACT FROM AUTHOR]

This article represents the "positive view" of price discrimination--offenses and defenses against the Robinson-Patman Act. It provides guideposts for the businessman who wants to implement a marketing program in accordance with sound business judgment, rather than by default out of vague apprehension of a vague law. [ABSTRACT FROM AUTHOR]

The article focuses on developments in the law trade-marks and unfair competition. In a competitive economy where each manufacturer seeks to maintain or improve his market position, the devices which facilitate his task are of great social and economic importance. Superiority of goods is not itself sufficient, for the manufacturer must find a way of impressing the identity of his product on the public consciousness. Through a symbol associated with his goods, the trade-mark, he finds a legally protected means to this end.

Cost of warranty claims for failure of a product is an identifiable business cost. Methods of calculation are presented for determining this cost item for a linear prorata rebate plan and for a lump sum rebate plan where the customer receives a fixed amount for any failures within the warranty period. It is shown that a calculable amount, usually modest for good products, can be allocated by the manufacturer to a warranty reserve fund to cover the expected risks of warranty claims. Additionally, it is shown that the insight gained by a manufacturer about the components contributing to warranty reserve funding can furnish him with new marketing strategies. [ABSTRACT FROM AUTHOR]