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The article focuses on the sponsorship of U.S.-based Mead Corp. to an art program worth 50,000 dollars a year. It cites the European Painters Today exhibition that was attended by top management of the company, in which it were there latest in a series of moves that have made the firm an active participant in the field of art. Moreover, it mentions that the exhibition will travel to New York, Chicago and Washington in 1969.

The author discusses art in industry. He shares his belief that everything deliberately produced by man is art and that the artist and the industrialist are working at similar jobs. He cites Edmund Hopper and Charles Sheeler as among the famous artists who turn to industry for their subject matter. The creative spirit of a businessman who creates a stable and high repute business is noted.

The article points out the increased recognition of the value of art in the U.S., especially in the industrial sector, as of June 1928. It discusses various trends showing the increased value of art, including art training toward the practical and industrial, placing objects of artistic development in many homes, and the displaying furniture in the shop windows. It also discusses why there is a need to develop industrial design of distinguished quality and sufficient quantity in the U.S.