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The article focuses on the betting shop located in London, England's East End street market. A market in which the large number of stalls offer a rich variety of commodities, chiefly foodstuffs and apparel. The accent is on price, on repeatable bargains, clearance lines, bankrupt or fire stocks, with occasional innuendoes to bargains owing their value to stuff being nicked. The market is patronized largely by the local population, a heterogeneous mixture of White and Black, Gentile, Jew and Moslem, of firmly rooted and transient, locally born and bred and recently immigrated. They all seem to be able to count on their stable, regular clientele. Although punters, apart from other considerations affecting preferences, will after a prolonged unsuccessful run be inclined to switch custom. Naturally some punters will change under impact of external forces, new job, new home, a new set of mates, and many others, the floaters, will lay their bets at whichever betting shop happens to be most convenient at the time.