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The article reports on the implications of the financial crisis faced by utility company Consolidated Edison of New York Inc. (Con Ed) in the U.S. Charles Benore, vice-president of Mitchell, Hutchins, contends that the Con Ed's problem signals the investors's need to re-examine the safety of the dividends in the entire industry. Meanwhile, it is also inferred that the decline in utility stocks based on the Dow Jones utility index implies that the performance of the stock market will weaken.

An introduction is presented which discusses the magazine's use of the word “crash” to describe the condition of the U.S. securities markets as of July 1, 1970, focusing on the levels of the Dow Jones Industrial (DJI) and Standard & Poor's 500 indexes, as well as developments in the bond market.

The article presents an analysis of the stock market in the U.S. According to the author, the news that the new tax bill has been signed by U.S. President Lyndon B. Johnson came as an anticlimax. He says that the bill could have helped the U.S. avoid the financial crisis of August 1966 if it was enacted earlier that year. He mentions that stocks in the chemical industry has declined due to the failure of earnings to hit optimistic projections despite increase in capital investments.