1. A Leap into the Future of Industrial Marketing.
- Author
-
Christian, Richard C. and Lewis, Marshall C.
- Subjects
INDUSTRIAL marketing ,INFORMATION resources management ,MARKET penetration ,FORECASTING technological innovation ,ADVERTISING ,COMPUTER network management ,MARKETING of new products ,BUSINESS forecasting ,MARKETING ,INDUSTRIAL management ,BUSINESS planning ,PRODUCT life cycle ,COMPUTER network resources - Abstract
The article presents information on a computerized information-exchange system. The author asserts that the potential impact of such an information system on the conventional business-paper medium will be quite large. With the introduction of the computerized system, the industrial marketing process may undergo certain changes. Some aspects of the marketing process predicted to change are: the life-cycle of the average industrial product, manufacturers exploitation of new products, and an instructed program of new product advertising.
- Published
- 1966
- Full Text
- View/download PDF