1. THE VERIFICATION OF SOCIAL MEASUREMENTS INVOLVING SUBJECTIVE CLASSIFICATIONS.
- Author
-
Rice, Stuart A. and Weaver, W. Wallace
- Subjects
SUBJECTIVITY ,QUANTITATIVE research ,SOCIAL scientists ,NEWSPAPERS ,ADVERTISING - Abstract
There can be no doubt of the prestige possessed by quantitative methods in the minds of social scientists of the present generation. It is the purpose of this article to point the inevitable subjectivism of a certain type of so-called measurement, and to present a partially developed technique for determining the extent of variations among separate investigators who attempt to measure the same material. This technique relates, that is, to the problem of verification, and permits the calculation of a coefficient which will throw some light on the validity of the measurements. As illustrative of the field of inquiry to which the argument relates, researchers have conducted an experiment in the measurement of newspaper content, employing the methods developed by Professor Malcolm M. Willey in his noteworthy study of the country press in Connecticut. He has made every effort to achieve objectivity and he has covered an extensive range of newspaper material. Professor Willey's method is simple in its main outlines. He classifies all printed matter exclusive of advertisements in the papers analyzed, placing each news item in a single category. The system of categories that he has developed contains ten major headings and minor or subcategories into which the content of any newspaper may presumedly be fitted.
- Published
- 1929
- Full Text
- View/download PDF