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The article comments on union bureaucracy. A small number of intellectuals who for personal and ideological reasons attached themselves to labor organizations, mainly during the 1930's, were about as close as most unions came to having professional bureaucrats. In recent years the staffs of all but the poorest or most stable unions have grown substantially. There are specialists in such professional capacities as research, education, publications, public relations and legal affairs. The position of an idealist is often a touchy one, for ferment must be created through, or at least with the aid of, the men of power, the elected officialdom.

Discusses the role played by public relation firms in handling problems faced by oil companies in the United States. Excerpt from a public-relations manual of an oil company which emphasizes on personal contacts for refinery management; Information on the oil public-relations programs maintained by the U.S.-based organization Standard; Discussion of the defeat in Colorado in 1952 of a constitutional amendment authorizing a severance tax on petroleum; Steps taken by Colorado Oil and Gas Industries Inc. to fight the amendment; Problems posed by public-relations campaigns.

The article focuses on the speech on the postwar public-relations program for the oil industry in the American Petroleum Institute by Robert T. Haslam, vice-president of the Standard Oil Co. There was nothing new about oil's interest in public relations. It had existed in some forms from the early days of the industry. But there was little need to be defensive in the robber baron period when predatory business practices were judged to be harmonious with the Constitution, natural law and human nature. The U.S. was expanding, and oil was an integral part of that growth.

Discusses the findings of the investigation conducted by U.S. Senator J. William Fulbright on lobbyists and public relations men hired by foreign governments to influence U.S. foreign relations and policy. Amount paid by the Chinese government to Hamilton Wright Sr. in return for publicity about free China; Involvement of US Press Inc. in foreign publicity; Work done by Selvage and Lee Inc. for the Portuguese government; Ethics practiced by lobbyists and propagandists; Extent of lobbying in the U.S. sugar market.

Reveals the work done by the U.S. public relations firm Selvage & Lee Inc. to discredit the attempt of the Angolan people to free themselves from Portugal. Company that funded Selvage & Lee's public relations campaign; Challenge faced by Selvage & Lee concerning Protestant ministers; Role played by the newspaper "The Pittsburgh Courier," and its associate editor George S. Schuyler in the campaign; Contents of the memorandum sent by Selvage & Lee to NBC in connection to the Angolan revolt.

Presents information on political activities of a few of the prominent lobbying groups in the U.S. Indictment for failure to register under the U.S. Lobbying Act brought against the real-estate lobby the United States Savings and Loan League; Opposition of limited groups to federal aid to education and the extension of social security; Formation of the National Physicians Committee to fight for the Wagner-Murray-Dingell bill to employ the most modern public relations techniques; Objective of the U.S. Congress to give everyone a more equitable share for stabilizing the economy; Reduction in appropriations for the Interior Department's substations and public power-transmission lines by the lobbyists for the power companies.

The article profiles public relations specialist Ivy Ledbetter Lee, as of 1929, focusing on his work on behalf of the Rockefeller family of industrialists. It characterizes him as a pioneer in the field of public relations who has inspired other former journalists like himself to enter the field. It describes his successful recasting of the reputation of the Rockefellers, through strategies including public criticism of reporters writing negative stories about Rockefeller-owned business interests. Topics include possible Rockefeller petroleum contracts in the Soviet Union, Lee's work with subway company Interborough Rapid Transit, and the nature of the work of press agents, publicity agents, and public relations consultants.

Comments on the role of Press Secretary Ronald Ziegler in efforts to improve U.S. President Richard Nixon's public image and relationship with the press. Ziegler's reactions to media reports on the bureaucratic system within the White House; Indications of a sour atmosphere that prevails at the White House behind the show of happy progress toward lean efficiency; Implications on public administration and public relations.

Focuses on campaigning efforts of U.S. Senator George McGovern for presidential nomination. Information that polls show McGovern trailing better than 2-1 (67 to 27) in this traditionally Democratic state; Overview of the "quota" question; Fact that many of McGovern's promises were welcomed by the thousands who gathered at Espanola but the loudest cheers greeted his promise to end the war; Consideration of the minority in the Southwest; Integration of a kind of movement with a national campaign.

Focuses on advertising executive, copy writer and U.S. Congressman Bruce Barton. Discussion of the opinion that freedom of press does not entitle newspapers to publish personal scandal; Focus on a case in which Barton accused the defendant of blackmail and attempted extortion; Suppression of the case by several newspapers; Comments on the space given to Barton in several newspapers; Information on Barton's control over advertising money.

Focuses on propagandists of the Second World War. Information on the war between France and Germany; View of the German propagandists on the war; Statement that to German propagandists in the first world war the importance of the peace offensive could hardly be exaggerated; Discussion of the inability of the German propagandists to understand how Americans think; Description of the English propagandists who were send to U.S. during the World War I; Information on England's first propaganda objective in the U.S. is repeal of the embargo, and U.S. President Franklin D. Roosevelt is taking care of that far better than any British press agent; Discussion of a thinly disguised propaganda organization, Transocean News Service has been set up with offices in New York and Washington; Statement that in Paris, French propagandists tell American newspapermen that little Belgium may soon bleed again.

Focuses on Chicago, Illinois-based Roosevelt College that honestly practices racial equality after just four years of its creation. Steps taken by Roosevelt College to minimize the evils of racism; Examples of other colleges that have started employing racial equality in their admission procedure as a result of pressure from the Roosevelt College's achievements; Citation of an instance in which the College responded to an excuse by an entity to justify racial discrimination; Efforts of the students in combating racial discrimination in various areas of civic life; Reason behind the workability of democracy in the Roosevelt College.

Discusses various methods that can be adopted by the Democratic party for a victory in the forthcoming elections in the U.S. Urging members of various organizations to register; Signing up for regular work for candidates; Collecting of the information that is essential to win votes at neighborhood rallies and community meetings; Knowledge of public relation to the facts over to the voters through such media as newspapers, radio, speeches, leaflets and advertising; Catching the reader's interest by carrying as much emotional impact as possible; Information that the Republicans need only 26 seats to take over the House and 10 to gain control of the Senate.

The article profiles Greta Garbo, a film actress in the U.S. Garbo has achieved fame and success, which culminated through her latest film "As You Desire Me." At what may seem to be the pinnacle of her career, Garbo has decided to go back to her native country of Sweden. She was different among other Hollywood actresses in that she would sometimes provide odd comments to the public about its popular philosophy, its esthetic theory and its soul.

Discusses the implementation of government propaganda to persuade the people of the necessity of their support in stopping German aggression. Doubts on the propaganda system and the diplomatic management of the war on the extent of the coercive censorship of public opinion by the government; Question of the wisdom of the declaration of war or the overwhelming importance of resisting the triumph of German militarism; Criticisms of the conduct of the war, means adopted to make the resistance effective, and the domestic policy to secure the needed support from popular opinion; Dependence of diplomacy on the combination of coercion and conciliation sustained by war propaganda; Propaganda campaign by pacifists and jingoists; Opposition of the Senate to President Woodrow Wilson's program of constructive internationalism; Failure of the government to manage public opinion and the dissemination of an explanation of its purposes and consequences; Effects of the suppression of the peace propagandists or the militarist agitators.

Presents various letters to the editor on articles and topics discussed in previous issues. Critique of U.S. Senator Lyndon Johnson's notion on federal community relations service; Features of the Museum of Modern Art at Madison Avenue, New York City; Criticism of ideological ethics of political scientists.

The article presents cartoons related to public relations officers. It focuses on the business strategies they apply to win clients.

The article focuses on the book "Professional Public relations and Political Power," by Stanley Kelley. This is a good book. The author recommends this to all sophisticated liberals and to commercial conservatives whether sophisticated or not. Kelley has read his way through the literature, and he can still write clear English; only occasionally does he leave along his trail the spoor of the social scientist, phrases like skill groups and interest patterns. He has thought hard, and he has stated some novel and arresting conclusions. Of course he is a human observer, and not a computer, and therefore he has a point of view.

Presents an article about the frequency of press conferences held by U.S. President Lyndon B. Johnson. Number of press conferences held by several former U.S. presidents; Significance of press conferences; Speculation about the reluctance of Johnson to conduct press conferences.

Comments on the leadership of President of France Charles de Gaulle. Insight into the press conferences conducted by de Gaulle; Opinion regarding the interest of de Gaulle to establish an atomic force in the country; Views on the approach of de Gaulle in making policies; Mention of the method of leadership described by Charles de Gaulle in "The Edge of the Sword."

Discusses the appointment of Phil Pearl as public relations officer for William Green, president of the American Federation of Labor (AFL). Complaints against the Green's management style; Opening lines from an autobiographical portrait of Green; Pearl's efforts to change Green's personal habits.

Focuses on the condition of the U.S. government's press agents. Comment that Washington press agents are reportedly as numerous as the sands of the sea; Manifestation of affection for government press agents by columnists; Fact that no longer can publishers keep an experienced newspaperman working for $40 a week when the government will pay him from $2,600 to $5,600 annually; Focus on the size of a release that makes news; Discussion on contracts for one of the largest housing orders in history.

Focuses on the power of Congressional defamation in the U.S. Argument pertaining to the political image of Congressman; Doctrine of legislative immunity of Congressman; Administrative responsibilities of Congressman; Privileges and advantages of a smearing Congressman; Magnification of power of Congressional defamation; Freedom exercised by Congressman in a democratic set-up.

Highlights French President Charles de Gaulle's press conference held in Rue François Premier in Paris. De Gaulle's denouncement of the separatists; Discussion of de Gaulle's prediction about the success of his political party, Rassemblement du Peuple Français; Statement that the budget must be balanced and the state must fix prices and profits through associations of workers, bosses and owners under state control; Revelation of an aspect of the Gaullists' attitude towards the difference between themselves and the separatists.

Focuses on the current debate over the new labor reform bill which is pending in the U.S. Senate. Accusation made by the American Federation of Labor (AFL) against Senator Robert A. Taft's quotation concerning the new delayed labor legislation; Clarification given by Taft with countercharging AFL's spokesmen for their negative attitude about union misconducts; Claim that Senate bill's "fundamental reforms" were actually demanded by the people, including many union members themselves; Negligence of the field of public relations by U.S. labor unions, except the newly formed Congress of Industrial Organization (CIO); Criticism of the approaches of both AFL and CIO to safeguarding their apparently selfish interests at the expense of the community.

Focuses on the incapacity of the civilian press all through the war to serve as a connecting line between the troops and the public. Demonstration by army officials demanding abolition of special officer privileges in Paris as remarked by Hansen W. Baldwin in New York Times; Reference to the reaction of Manila Inspector General's office when expressed about the social condition of soldiers; Effect of the Army and Navy public relations on ability of correspondents to portray the actual picture during the war; Excellent reporting by the Daily Pacifican in Manila as soldier correspondents knew about the Army public relation capabilities.

Focuses on the political developments in the U.S. Renomination of former U.S. President Herbert Clark Hoover for the presidential election; Failure of his party to support him on the vital question of the bonus veto; Report on the publicity plans to deepen the popular impression of the failure of U.S. administration under the presidency of Hoover; View that the Republican National Committee is weaker both in publicity and management than it has been in twenty years.

Comments on the significance of public relations amidst government investigations and crackdowns of Communists and suspected Communists in the U.S. Suggestion of former Secretary of State Elihu Root that government should have a detective army to hunt down Communists; Proposal of the author for ways to avert a bitter nationwide persecution of Communists and suspected Communists; Impact of communism to the social dynamics of American society and class struggle according to the authors of "Middletown"; Necessity of hiring a public relations counsel to avert this kind of class struggle between the proletariats and business owners; Tips proposed by the author to convince people from different social strata to be neutral.

Focuses on an investigation made by the U.S. Federal Trade Commission on the propaganda methods used by the public utilities companies. Reasons for expenditure of public utilities companies on public relations committees; Efforts made by the gas and electric plants and other utilities to influence the press and schools in favor of private ownership; Information on letters written by John B. Sheridan, director of the Missouri Committee on Public Utilities against Carl D. Thompson of the Public Ownership League.

The article focuses on various political developments in the U.S. as of June 1953. One update reports on the "Hate England," performance staged by U.S. Senator J. McCarthy. The McCarthy Committee asked questions and McCarthy himself underlined the points with appropriate roars of horror as he stoked up a good lynching fire. Another update is on the response given by Defense Secretary Charles E. Wilson at a press conference on the question why newsmen were not being invited to see demonstrations of the new atomic cannon and guided missiles.

Presents the author's opinion about diplomat Horatius Pennywhistle. Argument pertaining to the political campaign by Pennywhistle; Allegations on Pennywhistle for his relationship with sister-in-law; Rumor about Pennywhistle's joining to the Nazi-American Bund in 1934; Political image and political doctrine of Pennywhistle; Comments on the anti-defamation campaign against Pennywhistle.

The article focuses on the application of high-powered, high-priced public relations package to the field of labor relations. The blackjack and the hired goon, the blacklist and the labor spy have long since faded away as union-busting weapons. Austin Fisher, 40, an industrial engineer, and Fred Rudge, 39, a public-relations specialist, had been separately advising various manufacturers, particularly in the South, on the fine points of their trade. Fisher and Rudge offer many specialized services to their clients. Their special studies and surveys, their time studies and other advices are of high caliber. They submit a brochure to prospective customers illustrating the many benefits, which they offer management.

Presents information on several socio-political developments in the U.S. Description of a press conference organized by the White House; Criticism of Douglas MacArthur, U.S. general, commander in chief of Allied forces; Opinion of Far East being the major center in the war with communism; Return of organized labor in the defense mobilization set-up; Information about crackdown on high meat prices.

Presents a report from Cuba on its social and political conditions. Census by girl soldiers to determine how many mountain children there are who must benefit from the country's new compulsory education; Building of a "City of Children" by the Cuban Army in the Sierra foothills, to take care of 20,000 pupils between ages 6 and 18 who will come there for education in both basic and agricultural subjects; City being built with Agrarian Reform funds; Information about Rene Vallejo, the Agrarian Reform chief and the most powerful man in Oriente Province, the center of the country's agriculture, poverty and revolutions; Government's public-relations policy claimed to be derived from the 19th Century poet, Jos&eacute Marti: "Build Now, Propagandize Later."

This article presents information about several political developments in the U.S. as of August 10, 1959. The conservative-liberal pendulum is about to swing back from "normalcy" to progressivism, predicts Arthur Schlesinger Jr. in an arresting 6,000-word analysis privately circulated among the Democratic Advisory Council. Conferences in the White House have been stopped and now, the White House is trying a series of informal dinners to supplement the press conferences, by chats with a dozen or so reporters at a time over coffee and brandy.

The article focuses on the penchant for using public relations as a substitute for news that has been a source of continuing irritation to reporters and editors in recent years, and their complaints have inspired a Congressional subcommittee to look into the alleged suppression of information. Government agencies have employed a variety of techniques to keep things to themselves and thereby avoid embarrassment or unpleasantness. The committee headed by Republican John Moss has sent out 65 questionnaires to executive departments, asking forthright questions about their information policies.

The article focuses on prevailing political conditions in the U.S. as of August 1, 1955. The big thing at Geneva, as everyone gathers it, is that the Cold War antagonists sat down without calling each other dirty names. The new Dixon-Yates revelations touch the administration even closer. Back on June 29, 1955 Ike Skelton, congressman told his press conference that Adolphe Wenzell, vice-president of the largest financial agent of utility companies on Wall Street, was never called in or asked a single thing about the Dixon-Yates contracts.

Focuses on the relationship between U.S. Presidents and press conferences held by them with emphasis on conferences held by President Richard Nixon. Discussion of a press conference held by thirty-second president Franklin D. Roosevelt; Statement that press conference is a bridge between President and nation; Reason for Nixon's aversion towards the press; Preference of TV appearances by Nixon.

Comments on the television image of United States President Richard Nixon. Preparedness of Nixon during his televised press conferences, insisting to be physically present overnight in the press conferences; Controlled and cultivated television image of Nixon; Nixon's anti-crime law which legalizes no-knock raids, preventive detention and mandatory services; Criticism to Nixon's judgment of a defendant on trial for murder; Character of Nixon as a lawyer.

Presents information about political developments in the U.S. View that a shift of a hundred thousand votes in 1960 would have made political candidate Richard Nixon President instead of U.S. President John F. Kennedy; Comment that Kennedy may lose votes in Cuba; Discussion about the public relations in the country; Warning by British physicists that U.S. high-altitude nuclear explosions at 500 miles would blow holes in the Van Allen belt. Efforts to break the conservative one-party South.

Presents a text of a speech prepared by a pool of public relations and advertising men for U.S. Vice President Richard Nixon to know his public image. Assessment of the foreign policy of U.S. President Dwight D. Eisenhower; Concerns over growing Communism and corruption in the country; Indication of people friendly policies of Democratic Party.

Focuses on various economic and political developments in the U.S. Assessment of the public relations campaign of U.S. President Dwight D. Eisenhower; Policies of Eisenhower against inflation; Analysis of the relationship of stock to bond yields; Consideration of the reliability of polls in the election process; Discussion of Air Force officer Homer Hyde and his manual about Communism in the churches.

The author reflects on the effect of public relations on the outcome of investigations. He acknowledges how a good public relation employee may be able to change the complexion of the news. People who are being investigated in courts or by a Senate Committee rely on attracting the attention of the public and the media to build a lasting impression.

Pays a tribute to U.S. liberal journalist, Francis Irving Cobb, editor of the New York World newspaper, by counting his works and journalistic intelligence. Appreciation for his works during the Civil War in the U.S.; Claim that during his twenty years of editorial service, the New York World became the most powerful single journal in the country; Judgment by Civil War colonel, Henry Watterson, that he was the ablest editor developed in New York journalism since U.S. journalist and political leader Horace Greeley; Evaluation of his social ideology and mass appeal.

Presents several letters to the editor on publicity in the U.S. Solicitation of books to readers for the Spanish Refugee Relief Campaign's rental-library project; Proposal of subscriber William Atkinson to take the profits of corporations engaged in any phase of munitions sales; Public relations campaign of the National Council to Aid Agricultural Workers concerning the evicted sharecroppers from the South.

Focuses on the newspaper, Your Newspaper's indictment of the press for wholesale abuse of the American Society of Newspaper Editors' code of ethics. Criticisms posed by the authors on business and economic reporting; Description of the failure of business news in relating a news item to its implications; Recollection of the press handling of the 1946 railroad strike as one of the most amazing performances in the annals of journalism.

Highlights a public relations campaign for the appearance of the movie producers before the Un-American Activities Committee in Washington. Failure of counsel Paul V. McNutt to persuade the Motion Picture Producers' Association to follow his leadership; Experience of producers during the Wheeler-Nye Investigating Committee in 1941; Producers' fear of the new J. Pamell Thomas "Communist" charge.