1. PREDICTION OF NEWSPAPER BIAS.
- Author
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Schlesinger, Lawrence E.
- Subjects
PREJUDICES ,NEWSPAPERS ,MASS media ,READERS ,PRESS ,JOURNALISM - Abstract
The article focuses on newspaper bias in the United States. For a measure of the degree of bias of each newspaper, analysis of the relative proportions of favorable and unfavorable themes in the stimulus material would be necessary. A survey of newspaper correspondents undertaken by "The Saturday Review" of Literature indicates that the reporters polled felt that the Hearst Press (the Daily Mirror is a Hearst publication) was "guilty of bias reporting." "The New York Post" was also singled out for unfavorable comments with respect to deliberate bias. Credited for fair and objective coverage was the New York Herald-Tribune. The motivation behind the relationship of editorial policy and content is probably the attempts of editors and publishers to represent particular points of view. In addition to such obviously persuasive efforts, certain characteristics of newspapers with mass circulations and their audiences may influence the relationship. The restrictions placed on the newspaper by the nature of the mass communication process may make the behavior of newspapers more predictable than individual behavior.
- Published
- 1955
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