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According to the author, the public's attitude toward advertising is very low. Virginia H. Knauer, Special Assistant to the President for Consumer Affairs, discusses some of the reasons for this consumer outlook and how some advertisers have overcome consumer objections. [ABSTRACT FROM AUTHOR]

The article presents a cross-cultural study of stereotypes of American and Latin American students. It compares the authentic views of one cultural group with the authentic views of the other using a Chi square routine. It also differentiates the projected stereotypes response of the first group with the authentic views of the second group. The findings show that the American stereotype predictions of how the Latinos would respond to the statements were much more accurate than the Latino predictions of how the Americans would respond. There is also a gap between the Latino-held stereotype and the American reality. It indicates that two cultural groups can share common views on a problematic situation.

The article examines the three journals, the "Edinburgh," the "Quarterly" and the "Westminster," as the most significant sources for the study of political attitudes towards education in the crucial years between 1833 and 1870 in the United States. The "Edinburgh," founded in 1802, appeared from the first in the blue and buff colors of the Whigs, in the early years nearly all its educational articles were written by Henry Brougham, and it gave consistent support to the educational schemes of such Whig leaders. The "Westminster" was originally founded in 1824 to represent the views of the philosophical radicals. Amongst its early editors was John Bowring, whilst John Stuart Mill was its proprietor from 1837. From the earliest days the examination showed a considerable zeal for the extension of education, and concentrated particularly upon such themes as the connection between education and democracy, the merits of secular education, the necessity for government control, and the ultimate purpose of education. In comparison with these two journals the "Quarterly's" attitude to education frequently seemed timid and reactionary.

This article seeks to determine whether the pattern of social conflict with respect to races in the United States can be broken; that is, whether prejudice attitudes can be subverted to open intergroup communications, developing into group interaction. If this process is carried to its logical conclusions, will there be mutual group acceptance and integration? Prejudice, largely because of its affective qualities, is rigidly implanted in a person's mind. Very simply, prejudice is an emotional and relatively unchangeable attitude directed from one group of people towards another group of people. While prejudice is an attitude, discrimination is an overt action; that is, discrimination "is the categorical treatment of a member of a group because he is a member of that group, and supposedly, therefore, of a particular type." Discrimination is the systematic deprivation of various desired resources, goals, and interactions to a specific group. This can be done by clearly defining the minority group and segregating them from the rest of society.

This article is devoted to the examination of the residential arrangements of widows and of the reasons they do not live with married children. It is based on interviews with a modified area probability sample of 301 widows, aged 50 and over, residing in metropolitan Chicago, Illinois. The conclusion of the analyses is that older widows expect problems in living with married children or are enjoying the ease and independence of living alone sufficiently to offset its disadvantages. Although one-quarter of the widows live in arrangements, which they do not like, in terms of sharing a residence, most express satisfaction with their current location. The tendency toward, and satisfaction with, independent living is associated with age, education, and attitudes toward selected social relations, particularly toward children. Widows sharing a residence tend to be with never married children or those undergoing a disorganization of their marriage and to be the head of such a household. Very few Chicago area widows live in three-generation families.