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Describes the adjustments a U.S. president has to take in preparation for public appearances and trips to the Middle East. Information on grooming styles for a president; Comment on the quality of press releases on the president's visits to other countries; Duties of the president's wife.

Profiles Sidney Hillman, president of the Amalgamated Clothing Workers of America labor union and model labor statesman of the New Deal in the U.S. Public images of Hillman; Family background; Information on the growth and popularity of the labor union.

Presents the short story "Botts Takes the Bait," by William Hazlett Upson.

Highlights the efforts of New Haven, Connecticut mayor Richard Charles Lee to renew the city. Dismissal of city employees and some appointed officials by Lee for loafing; Significance of the redevelopment of the original business center of the city to the career of Lee; Involvement of public-relations technique in his city planning.

Discusses the evolution of presidential press conferences in the U.S. as of 1957. Quality of a White House newspaper correspondent to exercise extreme agility during presidential press conferences; Incidence of riot during a press conference in May 1945 when former U.S. President Harry S. Truman announced the collapse of the Germans; Torment of reporters on former U.S. president Dwight D. Eisenhower on his disclosure of his plans of whether or not he would run for a 2nd term in February 1956.

Features baseball pitcher Joseph Michael Medwick. Charges filed against the player after he accidentally kicked his opponent during the 1934 World Series; Career highlights; Attitude of the player towards the public.

Deals with the creation of the New Deal mailing list by the U.S. government. Use of the New Deal mailing list by press agents; Sales promotion of the New Deal by the U.S. Information Service; Role of the National Emergency Council in the operation of the New Deal; Task of the Public Relations Division of the Federal Housing Administration.

Presents the short story "The Fatted Half," by Octavus Roy Cohen.

Presents updates on the British rock group The Beatles as of August 27, 1966. Marital status of its members; Public relations of the rock group; Inception of the rock group. INSETS: The Beatles and their fans;The art of adequate music;A Beatles Bartlett.

The article discusses the author's experience in meeting Japanese Emperor Hirohito. He found out that Hirohito was a man with a deep feeling of responsibility both to his people and his ancestors. The brief visits of Hirohito have contributed to his popularity and strong public relations. Several challenges faced by Hirohito include his acceptance of his responsibility for moral failures.

The author focuses on the commission created by eight states of the Ohio basin in an effort to recover their river from pollution. The annual budget of the commission is $130,00. Edward J. Cleary was the appointed chief commissioner. A progress has been seen in a span of five years after a warning was issued to the public in 1948.

The article profiles author Jacob Hay. He has decided to switch career from newspapering in North Carolina to public relationing in Baltimore, Maryland. A black hat was bought by the author to match his charcoal-gray suit he plans to buy some time. Hay gave up learning accordion when his dog started learning to howl.

Comments on the introduction of the Directomat, a machine capable of presenting a politician's on various issues, by New York Republican Senator Jacob Javits. Plan of Javits to move the Directomat to various strategic points; Type of information provided by the machine; Tendency to give the same information.

Focuses on the importance of press conferences. Art of avoiding the simple snares and crude pitfalls prepared by the industrious newsmen; Remarks on regular question time of the House of Commons in Great Britain; Information about different aspects of live press conferences.

Presents the official press release designed to open the checkbooks of U.S. Democrats for the benefit of a Jackson Day dinner.

Comments on the increased use of radio broadcasting in the political campaigns in the U.S. Assessment of the intensification and magnification of the radio campaign; Citation of exigencies of political effects of radio broadcasting; Reaction of the public on the weariness and irritation caused by radio campaign.

Offers a look at the public image of U.S. Senator Robert F. Kennedy. Attitude of the business community towards Kennedy; Position of Kennedy on several political and social issues; Political agenda of Kennedy if he won the presidential election in 1968.

Presents the short story "The Only Good Indian Is a Dead Public Relations Counselor," by Ogden Nash.

The article discusses the efforts of the U.S. Treasury to convince people to utilize two-dollar bills in 1950. The agency launched a public-relations campaign to popularize the two-dollar bills several decades ago. The armed forces used a considerable number of two-dollar bills. According to the Treasury, the only thing wrong with two-dollar bills is that people do not like to accept them. Despite all efforts, the number of two-dollar notes in circulation has decreased 7,000,000 in the past three years.

The article focuses on the comments and reactions of spokesman of the U.S. government on several political and social issues. Spokespersons expressed their concerns in varying terms, but mainly concerns the limited form in which the American way of life. The nation's gossip is dispensed out of New York, giving prominence to people of little use or importance.

The author comments on the issue pertaining to the international Bill of Rights of the United Nations. He described the declaration as weak or no legal forces. He also mentioned articles under that bill like the arbitrary arrest and freedom of opinion. He pictured out that the bill is good enough but its later guarantees however, show negative effect on humanity. He further argued that this bill is not suitable in some aspects for international control and just merely a public relation.

The article presents an anecdote about the tour of a politician to the Pacific aboard a U.S. Aircraft Carrier with Lieutenant Sam Boyd, its long suffering public relations officer. Mr. Wharton, the politician who toured the Pacific aboard the carrier had toured inside the carrier with Sam Boyd. Boyd explained everything about the ship to Mr. Wharton and was glad after hearing the response of Mr. Wharton to the grand tour inside the ship.

The article presents an anecdote about a public-relations officer and the newspaper reporter he hired.

The article profiles Forbes Parkhill who went to Washington to work in the Public Relations Bureau of the War Department. The department is experiencing problems regarding labor supply for its stenographic and clerical works. As a civilian employee at the agency, Parkhill was provided with a counselor for him to confide with everytime he gets homesick.