860 results on '"Wiedmann, Klaus-Peter"'
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2. Hate Speech and Bad Language: The Ugly Face of Social Influencers and Its Impact on Brands: An Abstract
3. Special Session: Marketing Research Automation and Robotization (M-RAR): A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? An Abstract
4. Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention
5. Special Session: Marketing Research Automation and Robotization (M-RAR): A Chance for Marketing Practice and a Risk for Marketing Science/Scientists? An Abstract
6. Hate Speech and Bad Language: The Ugly Face of Social Influencers and Its Impact on Brands: An Abstract
7. Designing for User and Brand Experience: Implementing Parallax Scrolling in Online Shops to Explicitly and Implicitly Affect UX, Brand Sustainability and Behavioral Intentions: An Abstract
8. Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands
9. Guest editorial: a roadmap and future research agenda for luxury marketing and branding research
10. Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications.
11. Consumers’ Perception of Product Information and Its Effect on Product Evaluation and Behavioral Intention: An Abstract
12. Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract
13. The Relevance of Demographical Similarity and Factuality in Social Influencer Marketing: An Abstract
14. Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
15. Consumers’ Perceptions and Evaluations of Luxury and Luxury Brands
16. Why Brands Should Use Female Influencers to Endorse Male Fashion: An Abstract
17. Does personality congruence explain luxury brand attachment? The results of an international research study
18. Erkenntnisse des Reputationsmanagement als Basis für ein Controlling des Corporate Brand Management nutzen
19. Shaping consumer perception: effects of vertical and horizontal packaging alignment
20. The implicit sensory association test (ISAT): A measurement approach for sensory perception
21. Anticipating the Effects of Communication: A Neuroeconomic Framework for Marketing Purposes
22. Neurobasiertes Eventmarketing als Basis einer erlebnisorientierten Markenkonzeption – Einige ausgewählte Thesen als Diskussionsinput
23. Measuring and Analyzing the Acceptance of Relevant Service Innovations as a Cornerstone of Planning Service Business Development in the Automotive Industry
24. Brand logo symmetry and product design: The spillover effects on consumer inferences
25. It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color
26. Effects of consumer sensory perception on brand performance
27. The many faces of sustainability-conscious consumers: A category-independent typology
28. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract
29. Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract
30. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract
31. The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract
32. Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
33. Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers’ Underlying Motives and Value-Based Drivers?
34. Anything Worth Doing: The Ambiguity of Values in Sustainable Luxury
35. Virtualisierung von Messen Virtualisierung von Messen
36. Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten
37. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract
38. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment: An Abstract
39. Special Session: 'The World Needs Storytellers': New Research Avenues for Storytelling in Marketing: An Abstract
40. The Interaction of Consumer, Endorser, and Brand Personality in Social Influencer Marketing: An Abstract
41. How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing
42. Official sports sponsorship fortress vs ambush marketing attack : Investigating the impact on implicit and explicit brand knowledge
43. CONSUMERS' ATTITUDES TOWARD SOCIAL INNOVATIONS: CONCEPTUALIZATION AND MEASUREMENT.
44. Influencer transgressions: The impacts on endorser and brand
45. Corporate Identity als strategisches Orientierungskonzept der Kommunikation
46. Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches
47. Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
48. Do as You Would Be Done by: The Importance of Animal Welfare in the Global Beauty Care Industry
49. Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract
50. How product information and source credibility affect consumer attitudes and intentions towards innovative food products.
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