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This paper "eventalizes" the marketing concept and in doing so will highlight the value of detailed cross-source analysis in historical research. But more than this, it will not simply call upon canonical sources in relation to debates surrounding the marketing concept for the reason that non-canonical sources -- that is, periodical material or out-of-print texts that very few people have read or have acknowledged as central contributions to the field -- may contain references to debates that have long been written out of the historical record and could encourage us, as marketing scholars, to adopt a more sceptical stance toward what we take for granted historically and neglect to subject to critical scrutiny. This argument is illustrated via the demonstration that marketing scholars and practitioners were well aware of the benefits that accrue from a customer orientation and were encouraged to orient their organisations in this manner by the growth in industrial production facilities stimulated by World War I. This growth meant that production output could be maintained at levels far in excess of consumer demand, thereby necessitating that organisations register and act upon consumer requirements. These themes continue to gain prominence until World War II when there was a brief return to a production orientation. At this point, business and marketing practitioners adopted a critical stance with regard to certain types of consumer research. There are multiple reasons for this. Firstly, the U.S. government became the major purchaser of industrial and consumer goods. Secondly, business practitioners were sceptical of the value of market and consumer research as a result of the failure by pollsters (who were utilising sophisticated statistical techniques) to predict the outcome of the 1948 U.S. Presidential election. Given the conflation of market research with polling research in the popular press and business community, business practitioners were unsure about the validity and usefulness of market research. In equal measure, environmental factors including rising levels of competition, employee specialisation, product diversification and organisational decentralisation would contribute to the (re)emergence of themes associated with the marketing concept. [ABSTRACT FROM AUTHOR]

This paper studies the dynamical response of a magnetic nanowire driven by a localized spin-polarized current. At zero field and with shifted vortex polarizer, the dispersion relation is characterized by a finite wave vector at microwave frequencies approaching the ferromagnetic resonance frequency. We have interpreted this result by assuming that a given mixed mode of the nanowire having a frequency close to the quasi-uniform mode is excited because of the non-uniform current polarization. For out-of-plane fields, we have observed that, for a fixed frequency, the wave vector of a propagating spin-wave does not depend on whether the excitation was performed by means of either dc or microwave current. [ABSTRACT FROM AUTHOR]

The article reflects on the publication of "Minerals," an updated version of the "Primary Earth Science Teaching (PEST)" periodical, first issued in 1993 which has been out of print for some time, on the occasion of PEST's 20th anniversary. It mentions that motive of the periodical PEST behind bringing such issues is to help students learn about core Earth science investigations. Further are provided information on what are minerals and mineralization.

In this essay Joe and Todd will bring together three separate strands: (1) the hemispheric turn in American studies, (2) the practice of literary recovery: that is, finding and reframing long out-of-print texts, and (3) teacher training, specifically in emphasizing the pedagogical opportunities inherent in (1) and (2). Working through the theoretical underpinnings that place recovery and archival work as central to the hemispheric turn in literary studies, Joe and Todd's trace a narrative progression in which the teacher training work done in one of Todd's graduate course, titled "Early American Literatures: The Hemispheric Turn," transfers into graduate student pedagogy for an undergraduate introduction to literature course. Both authors work to create pedagogical environments in which literary recovery is a useful tool not only for research within the field of hemispheric studies, but also for developing research, analysis, and critical thinking skills in graduate and undergraduate students. The classroom projects that Joe and Todd describe are meant to help students to "de-hegemonize the canon" (Laist 12) by questioning its creation and by participating in conditional reconstructions of it. [ABSTRACT FROM AUTHOR]

In this article the author comments on the role of the Internet search company Google in the management of scholarly information. The author, a representative of Google, discusses the business strategy of the company for hosting digital collections of books. The role of the library in the age of the Internet is examined, as well as electronic books (e-books), online search engine results, and the preservation of out-of-print books.

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This article reviews the last two-and-a-half decades of literature on acquiring out-of-print materials to assess recurring issues and identify changing practices. [ABSTRACT FROM PUBLISHER]

This article provides detailed advice on acquiring new, out-of-print, and rare materials in the history of science, technology, and medicine for the beginner in these fields. The focus is on the policy formation, basic reference tools, and methods of collection development and acquisitions that are the necessary basis for success in this endeavor. [ABSTRACT FROM PUBLISHER]

Non-specialist librarians are alerted to factors important in the successful acquisition of out-of-print music, both scholarly editions and performance editions. The appropriate technical music vocabulary, the music publishing industry, specialized publishers and vendors, and methods of acquisition of out-of-print printed music are introduced, and the need for familiarity with them is emphasized. [ABSTRACT FROM PUBLISHER]

The article outlines the position of the Deutscher Bibliotheksverband (German Library Association) on questions of copyright reform and access to information, particularly in the area of scholarly publishing. Detailed recommendations are made regarding several elements of copyright law, including consistent fair use standards for academic research and teaching, digitization of copyrighted out-of-print material and orphan works, and copyright standards for interlibrary borrowing and lending.

The article discusses several reports published within the issue, including one on the acquisition of out-of-print music by Linda Fidler, another on poetry collection by Michael Basinski and one on acquisitions method for librarians by Marilyn Bailey Ogilvie.

The article reflects on the publication of "Fossils," an updated version of the "Primary Earth Science Teaching (PEST)" periodical, first issued in 1993 which has been out of print for some time, on the occasion of PEST's 20th anniversary. It mentions that motive of the periodical PEST behind bringing such issues is to make them more relevant for primary classes and to incorporate changes to the curriculum. Further are provided information on what are fossils and fossilization processes.

The article focuses on a session concerning out-of-print (OP) book buying at the Art Libraries Society of North America conference held on February 10, 1985 in Los Angeles, California. The session was well attended and was moderated by Susan Craig. She discussed the steps in OP book buying. The second speaker Mel Edelstein emphasized the importance for librarians and book dealers to know each other's interests and maintain good relationships with one another.