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Background: Digital marketing is a new form of business management and promotion, namely promoting services and products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post-transition countries still do not fully utilize the benefits of digital marketing.

This paper aims to present the importance and effect of remittance flows in the context of receiving foreign funds. Remittances from Kosovar migrants constitute one of the most important source of the foreign flows and in microeconomic terms represent one of the most important sources of households income because of the great dependence of households on them. This paper will also present data and analysis regasrding to the trend of migration and remittances, influenced factors on variable phenomena, the importance of remittance flows in macro and micro economic terms. The paper finds that remittances are not only related to remittances flows to Kosovo, but also with other contribution forms such as expenses, money, purchases and other expenses they execute during their stay in Kosovo; remittance flows are significant as a share of GDP. This share is the highest in the region. The paper also shows how remittances have a very important role in mitigating the balance of payments deficit. [ABSTRACT FROM AUTHOR]

The objective (aim) of this paper is to explore the impact of the Ease of Doing Business Indicators on FDI on transition economies in Europe. Authors have used the dynamic panel methodology, by using three methods: Pooled Ordinary Least Square (POLS), Fixed Effect (FE), and Two Step-System Generalised Method of Moments (GMM) estimation techniques. By referring to the GMM technique, it can be seen that variables such as: Starting a Business, Registering property, Getting electricity and Resolving insolvency have a positive and significant impact in attracting FDI in 16 European transition countries, while variables as: Dealing with construction permits, Getting credit, Paying taxes, Protecting minority investors, have shown negative impact, whereas Trading Across Border and Enforcing contracts have not shown any impact on attracting FDIs in European transition countries. This paper contributes to the enrichment of existing literature in this field by using these three methods. [ABSTRACT FROM AUTHOR]

The main purpose of this paper is to explore the impact of money laundering phenomenon on economic growth level, respectively focusing on Republic of Kosovo and its trade partners' economic growth. In order to achieve this objective, the authors used a dynamic panel generalised methods of moments (GMM) technique. This paper provides results about measure of effect of money laundering on economic growth and the objective is to provide reasonable evidence that money laundering empirically impacts the macroeconomic indicators, respectively the economic growth of the country. When compare with past literature, similar results are found about negative effect of money laundering on economic growth. Through this paper, it is concluded that reductions in annual growth rates were associated with increases of variables related with money laundering. The key contribution of the paper is that it provides clear results about the effect of this phenomenon on economic growth which is very important for academics, researchers and universities. Moreover, the study is original and unique because puts Republic of Kosovo to the centre which is not studied in the past. As conclusion, through this paper is proved the hypothesis that money laundering has a significant effect on economic growth and this effect is negative. [ABSTRACT FROM AUTHOR]

From a conducted centralized economy, Kosovo's economy became a free market after 1999. This made the economy of Kosovo to face a lot of challenges. One of them and still a topic not studied among Kosovo economists is the Kosovo currency. Kosovo is not yet a member of EU but since 2002 is using euro currency. What are the advantages and disadvantages of using euro currency for the economy of Kosovo? This was not questionable in 2002, because Kosovo was still in the first steps of creating a financial system. But, today the importance of exchange rates in economy is crucial as a result of the internationalization of businesses, the constant increase of world trade with the national one and the rapid change of money transfer technology. In this research, through quantitative and qualitative methods is analyzed the development of exchange rate market in Kosovo and the effects of exchange rates movements in Kosovo economy, its GDP and inflation and in consumer price index. The research will point out the importance of exchange rates as an interest variable for some of Kosovo businesses and its effects in the transition economy of Kosovo which has not been exposed to exchange rates risk on macroeconomic variables. [ABSTRACT FROM AUTHOR]

The trade deficit and specifically the current account deficit are the main challenges that Kosovo's economy is facing. According to the Balance of Payments Statistics (BOP), the trade balance of goods is the largest component, expressed in absolute and relative terms and consequently it determines the behavior of the current account balance. Trade deficit to GDP ratio is very high - more than 50 percent. Regarding this, financing the constant deficit of the current account is becoming a real problem, because in the long run it is impossible for a country to spend more than its income without becoming a debtor to the rest of the world. Given the unchanged structure of the current account of the Balance of Payments, we conclude that, an improvement of the trade balance is a precondition to the improvement of the current account balance. This can be done through longterm and sustainable substitution of imports with domestic production and also with effective export promotion. Increasing foreign direct investment and export promotion can be considered, in the longer term, the main way to improve Kosovo's Trade Balance. [ABSTRACT FROM AUTHOR]

The current global financial crisis is considered as one of the biggest crises after the crisis of the years of 30's. The global financial crisis has affected all countries including developed and developing ones. It also has affected all the industries. Population with the low-income faced the greatest consequences. The last hope for the survival of the market economy was to undertake important steps for the nationalization of bankrupted banks and companies, thereby developing policies for the preservation of jobs. Through this analysis, we have included briefly some of the development followed the period of 2008 and onwards. A summary of statistics for some important economic indicators such as employment, exporting and importing is covered in this study as well. [ABSTRACT FROM AUTHOR]