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Your search keyword '"Cotter, Michael J."' showing total 11 results
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11 results on '"Cotter, Michael J."'

1. The philosophy and practice of aikido: implications for defensive marketing

Author

Cotter, Michael J., Henley, Jr., James A., and Pelham, Alfred

Subjects
Aikido -- Evaluation, Marketing management -- Japan
Abstract

Introduction Japanese Martial Art Maxim: Alto no saki - Take your opponent's technique and turn it into your own. This Japanese saying acts as a cornerstone for a Japanese discipline [...]

Published
1997

2. Comparing intensity and effectiveness of marketing communications: services versus non-services

Author

Herrington, J. Duncan, Lollar, James G., Cotter, Michael J., and Henley, Jr., James A.

Subjects
Manufacturing industry -- Marketing -- Research, Services industry -- Marketing -- Research, Marketing communications -- Research, Advertising, marketing and public relations, Business, Company marketing practices, Research, Marketing
Abstract

Because services are intangible, they can be more difficult to communicate and display than physical goods (Rathmell, 1974). Firms marketing physical goods (non-services) can readily display product features and attributes. [...]

Published
1996

3. How Mobil stars affect restaurant-pricing behavior

Author

Cotter, Michael J. and Snyder, Wayne W.

Subjects
Mobil Travel Guide (Book) -- Evaluation -- Research -- Prices and rates, Pricing -- Research, Restaurant industry -- Evaluation -- Prices and rates, Restaurants -- Prices and rates -- Evaluation, Business, Travel industry, Product price, Company pricing policy, Evaluation, Research, Prices and rates
Abstract

To paraphrase Shakespeare: 'The prices, dear restaurateur, lie not in our stars, but in our basic strategy.' The Mobil Travel Guide may well be the most widely used guide to [...]

Published
1996

11. THE IMPORTANCE OF CONSUMER GUIDE INFORMATION TO MANAGEMENT: THE MOBIL "CHECK" AND HOTEL PRICING BEHAVIOR.

Author

Henley Jr., James A., Cotter, Michael J., and Herrington, J. Duncan

Subjects
TOURISM, CONSUMERS, TRAVEL guidebooks, HOSPITALITY industry
Abstract

Consumer guide information in the tourism industry is designed to provide consumers with information in such areas as value and quality. However, hotel managements are also aware of consumer guide ratings. This study analyzes hotel managements' pricing behavior before and after a change in value rating for hotels. Specifically, pricing and value information on hotels from the Mobil Travel Guides relating to several states and provinces in the US and Canada were analyzed. The Mobil Travel Guides awards a "check" to hotels that they deem a good value. The results indicate that hotel managements altered theft pricing strategies before and after the gain or loss of a "check" by Mobil. These pricing changes were significantly different from hotels not gaining or losing a "check." [ABSTRACT FROM AUTHOR]

Published
2004
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