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Purpose: The purpose of this study was to analyze the effects of social media analytics on firm performance using a sample of small and medium enterprises (SMEs) in Thailand. This study also investigated whether entrepreneurial orientation (EO) moderated the effects of social media analytics on firm performance. Design/methodology/approach: This study used SMEs listed in the Department of Business Development of Thailand as the sampling frame. Probability sampling was used to draw the sample. A questionnaire survey was used to collect data from 334 firms. The data were analyzed using partial least squares structural equation modeling. Findings: The results supported the positive association between social media analytics practices on firm performance. Moreover, this study found that EO moderated this association significantly. In particular, the positive association between social media analytics practices on firm performance was higher for firms that exhibit a high EO than those that exhibit a low EO. This result indicated that firms that implement social media analytics practices achieved higher performance when they exhibited a high EO. Practical implications: Social media data analytics should be implemented to strengthen the technological competence of firms. Moreover, firms should integrate EO practices into their implementation of social media analytics to increase their ability to generate substantial improvements in their strategic implementation, thereby enabling them to gain sustainable competitiveness in their market. Social implications: Because SMEs are the driving force for economic growth and development in Thailand, their ability to achieve higher performance when they effectively integrate EO practices into their implementation of social media data analytics could be beneficial for the sustainable development of Thailand, especially in the current data-driven era. Originality/value: The result that EO moderates the effect in enhancing social media analytics practices' influence on firm performance provides new knowledge that extends the boundary of research on this topic. The authors provided a theoretical explanation to clarify the way the implementation of social media analytics practices should be integrated with EO to increase the level of performance that firms achieve from such practices. [ABSTRACT FROM AUTHOR]

Performance is a serious concern for manufacturing SMEs, especially for pharmaceutical SMEs in Thailand. Specifically, pharmaceutical SMEs face challenges regarding the enhancing performance by application of total quality management and entrepreneurial orientation. This study envisioned to assess the entrepreneurial orientation and total quality management on organizational performance of pharmaceutical organizations in Thailand. This study also aimed to test the moderating role of organizational learning. To study the proposed association of variables, the data was gathered from the owners and managers of Thai pharmaceutical small and medium firms. This study concluded that entrepreneurial orientation and total quality management are the factors that significantly enhance the performance of pharmaceutical organizations in Thailand. Findings of the study demonstrate that organizational learning significantly moderate the relationship of TQM with performance of pharmaceutical organizations but it does not moderate the link of entrepreneurial orientation. The theoretical contribution of the present study lies in its use of organizational learning as a moderator of the relationships of entrepreneurial orientation, total quality management, and pharmaceutical SMEs' performance..From the practical perspective, the key contribution of this study is that pharmaceutical SMEs in Thailand may clearly appreciate the benefits of devoting greater attention to the implementation of entrepreneurial orientation, total quality management, and organisational learning to attain a sustained competitive advantage. [ABSTRACT FROM AUTHOR]

This research investigates the firm performance predictors of Thai SMEs, examining the relationships among market orientation (MO), entrepreneurial orientation (EO), and firm performance (FP) through a sample of 405 SMEs operating in the service and retail industries. Specifically, we test the mediation effects on the relationships between MO, EO, and FP by marketing capabilities. Results indicate that MO has both direct and indirect impacts on FP, whereas EO has only a significant indirect impact on FP through the mediation of marketing capabilities. EO can predict MO, while marketing capabilities can predict marketing performance through financial outcomes. This study does provide evidence for best practice for SMEs in that MO and EO as constructs may not contribute to superior performance, organizations may require organizational capability resources, such as marketing capabilities, to attain superior business results. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to investigate the relationship between entrepreneurial orientation and market information capability and their impact on competitive advantage and firm growth. Entrepreneurial orientation is regarded as a strategic dimension and it is assumed that entrepreneurial orientation will determine the extent of market information capability which will eventually affect firm growth. A survey was used as a research instrument and was given to the owner / managers of SMEs enterprises in Thailand. Data was collected from 303 independently owned and operated SMEs manufacturing firms that employ less than 150 employees in Thailand. Results confirmed also that in this study entrepreneurial orientation affected market information capability, competitive advantage and firm growth. However, market information capability is not a mediator of the competitive advantage and firm growth. Thus, contributions and suggestions are also provided for further research. [ABSTRACT FROM AUTHOR]

This study assesses the effects of entrepreneurial orientation on competitiveness in the context of SMEs in Thailand. Five dimensions of entrepreneurial orientation (autonomy, innovativeness, risk taking, proactiveness, and competitive aggressiveness) were chosen as independent variables. In the results of the study, all dimensions of entrepreneurial orientation have significant positive direct influences on SMEs' competitiveness. These dimensions are important to positively explain and drive superior, unique, and outstanding competitiveness. Giving potential discussion is effectively implemented in the study. Also, theoretical and managerial contributions, and suggestions and directions are provided for future research. [ABSTRACT FROM AUTHOR]