1. 10 Inspirational Ideas for The New Year.
- Subjects
OPTICAL trade ,TRENDS ,CONSUMER attitudes ,EYE care ,BUSINESS cycles ,OPTOMETRY - Abstract
The article focuses on trends that can grow the optical business in 2010. Consumers are becoming aware of the purchase-with-purpose concept in the wake of economic downturn and a changing world. Optical boutiques and regional chains are developing local community ties through their own outreach and sustainability efforts. Wellness and eye health is a trend that can be embraced by eye care professionals. Through managed vision plans, consumers are assured to get the message that potential illnesses can be detected first and managed by professionals.
- Published
- 2010