1. THE BOLOGNA ACCORD: OVERVIEW AND MARKETING IMPLEMENTATION IN ROMANIA.
- Author
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Teal, Elisabeth J., Martin Izzo, G., Munteanu, Corneliu, and Langford, Barry E.
- Subjects
HIGHER education ,EDUCATIONAL change ,EDUCATIONAL standards - Abstract
The Bologna Accord was launched a decade ago and established an authority and conceptual landscape called the European Higher Education Area. In 2010, the European Union Ministers of Education triumphed by attaining full international and national implementation of the Bologna Accord, a feat unmatched in the annals of higher education reform. The purpose of this paper is to provide a brief discussion of the Bologna Accord and to highlight the strategic initiatives endorsed by the Accord: the European Higher Education Area, the Educational Accumulation and Transfer Credit System, and the Diploma Supplement. From a global perspective, it is important that academics at all levels have a clear understanding of the educational changes prompted by the Bologna Accord. Among the issues discussed are the level of preparation of the new three-year bachelor's degree and the level of achievement relative to obtaining parity to Anglo-American curricula. In this paper these Bologna Accord issues are thoroughly examined and an example of marketing curriculum reforms instituted at a Romanian university is presented. The results of this study indicate that, at the institutional level as implemented in Romania, the new three-year degree initiative falls short of the goal of achieving parity with Anglo-American curriculum levels, and appears geared more toward preparing graduates for vocational rather than managerial positions. However, since many universities have struggled at the institutional level to incorporate Bologna Accord reforms in highly diverse educational settings, Romania is representative and not unique in these outcomes. Finally, we present recommendations for future research. [ABSTRACT FROM AUTHOR]
- Published
- 2011