1. Let's harness our moral compass.
- Author
-
Pigott, Ian
- Subjects
- *
AGRICULTURAL industries , *AGRICULTURE , *FLOODS , *FARMERS , *COMMUNICATION in management , *ETHICS - Abstract
The author discusses moral issues relating to the British agricultural sector. He acknowledges achievements of National Farmers Union (NFU) president Peter Kendall with regard to the public perception of agriculture. He offers insights on media speculations following the flooding incident in Somerset, England which affected a significant number of farmers in the region, the necessity of clear communication in the industry, and the assistance offered by farmers to their flood-stricken peers.
- Published
- 2014